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招募愛心廚師分享至愛食譜及故事 傳揚愛與關懷

Online version:
Press release and Photos: Click Here (OneDrive) or Download (Zip)

(香港‧2020年1月15日)香港紅十字會「愛心相連大行動」踏入第17年,今年活動榮譽大使方力申化身成「迪迪熊愛心烘焙學院」的魔幻烘焙師,與活動主角迪迪熊到處搜羅愛心食材製作愛心糕點,將「愛與關懷」分享給社會上有需要人士。現在,迪迪熊正誠意招募一眾愛心廚師參與「分享愛 ‧ 愛分享」食譜大募集,以「愛」入饌,與大眾分享親手為摯愛親朋精心炮製的「愛心美食」,及其食譜背後的故事點滴,繼續將愛傳遍香港每個角落。

有興趣參加「分享愛 ‧ 愛分享」食譜大募集的人士可結合愛心食譜及故事,由即日起至2020年1月31日期間遞交以文字、相片或影片等任何形式創作的作品。參賽作品將以食譜及故事兩部分作評分,評審準則包括食譜的創意、健康及難度,以及故事的內容、主題及表達手法。遞交文字作品的參賽者可讚好(Like)是次【「分享愛 ‧ 愛分享」食譜大募集】活動面書帖文,並登入報名連結遞交個人資料、食譜及故事;遞交其他形式作品(如相片或影片等)的參賽者完成上述步驟後,可將食譜及故事之檔案電郵至 。首100名成功遞交作品的參加者將獲得「迪迪熊潮遊收納袋」一個,大會亦會選出別具心思與意義的愛心食譜及故事,得獎者將有機會贏取人氣獎品。熱愛為身邊摯愛炮製佳餚美食的愛心廚師,請火速行動,一同實踐「分享愛 ‧ 愛分享」!有關比賽詳情,請瀏覽網址


另外,「愛心相連大行動」亮點之一的慈善義賣活動,其兩款時尚實用的義賣品,「迪迪熊『愛烘焙』餐具套裝」及「迪迪熊『愛分享』保溫壺」現正公開發售。公眾可從即日起透過「紅十字物品專門店」(、「掌舖」( )、「生活易」( )或「HKTVmall網上購物平台」(訂購,或從即日起至2020年1月17日於百佳超級市場、FUSION、TASTE、INTERNATIONAL、food le parc、GOURMET、GREAT FOOD HALL、SU-PA-DE-PA、屈臣氏和豐澤購買迪迪熊「愛烘焙」餐具套裝,以支持香港紅十字會的人道工作。公眾亦可透過捐款和參與「愛心轉贈」計劃,將保溫壺捐出,並經由香港紅十字會網絡送予不同地方的弱勢社群,將「愛與關懷」傳遞到更多更遠的地方。



電話:+852 2802 0016                         網頁:


電話:+852 3583 3100                傳真:+852 3583 1331              電郵


如欲查詢詳情、索取照片或安排專訪,歡迎致電 +852 3583 3300 / +852 6698 2252 或電郵至 與Ms Anne Fung聯絡。

傳訊及資源發展部經理 許淑燕女士
(+852 2507 7506/+852 9860 2375/
傳訊及資源發展部助理經理 朱皓怡女士
(+852 2507 7521/+852 6198 6266/


Press Announcement
For Immediate Release

Hong Kong Red Cross “Share with Love, Love to Share” Recipe Contest
Calling Upon Home Chefs to Share Recipes and Stories with Love

Online version:
Press release and Photos: Click Here (OneDrive) or Download (Zip)

(Hong Kong, 15th January 2020) The “Pass-it-On Campaign” organized by the Hong Kong Red Cross (HKRC) is stepping into its 17th anniversary. This year, the Chief Ambassador, Mr Alex Fong has disguised as the magical pâtissier of “Reddie Bear Love Pastry Academy” and hunts for ingredients in preparing “love pastries” with the Campaign icon “Reddie Bear” to spread “love and care” to the underprivileged population in society. Reddie Bear is now calling upon home chefs to participate in “Share with Love, Love to Share” Recipe Contest to share the recipes and stories behind the preparation of delicious meals for their loved ones and further spread love to every corner of the city.

Participants of “Share with Love, Love to Share” Recipe Contest shall submit a “love recipe” together with its story in any format including text, photos or video from now on until 31st January 2020. All entries will be assessed based on the recipe and story respectively, where the former will be evaluated based on creativity, healthiness and difficulty, and the latter will be assessed based on content, theme and presentation style. Participants with text entries are required to “like” the event post of “Share with Love, Love to Share” Recipe Contest on Facebook, click on the registration link and submit personal information together with the recipe and story. Participants with entries in other formats (including photos or videos) have to submit their works via email: after completing the above procedures. The first 100 participants who successfully submitted their works will be awarded with a “Reddie Bear Travel Bag”, while the judging panel will also select the most thoughtfully designed recipes and meaningful stories and awards the winners with attractive prizes. All home chefs who enjoy cooking for family and friends with love are welcome to share your recipes and stories behind the lovely meals! Please visit for further details.

Another highlight of the “Pass-it-On Campaign”, the charity sale has been launched with two fashionable and functional charitable items, Reddie Bear “Bake with Love” Cutlery Set and Reddie Bear “Love to Share” Bottle. They are now open for sale on designated online platforms, including , , and , while Reddie Bear “Bake with Love” Cutlery Set is also available at selected PARKnSHOP, FUSION, TASTE, INTERNATIONAL, food le parc, GOURMET, GREAT FOOD HALL, SU-PA-DE-PA, Watsons, and FORTRESS from now on until 17th January 2020. The public can also support the humanitarian works of the HKRC through donations or the “Gifted Bear Program” to re-gift Reddie Bear “Love to Share” Bottle to the underprivileged population via the HKRC’s network, spreading “love and care” to different and further places.

About the Hong Kong Red Cross
Established in 1950, the Hong Kong Red Cross is part of the International Red Cross and Red Crescent Movement and the world’s humanitarian network serving 192 countries. We dedicate ourselves to motivating people from all walks of life to put humanitarian spirit into action. With services in four main areas, namely, “Emergency Relief and Disaster Preparedness”, “Community Health Service and Education”, “Humanitarian Engagement and Education”, and “Special Education and Rehabilitation”, we provide a diversified humanitarian platform for Hong Kong citizens. For details, please visit


About “Pass-it-On Campaign”
Aiming to raise funds in support of the humanitarian work of the Hong Kong Red Cross and to promote the “Share and Care” spirit amongst people, the HKRC has been organizing the Pass-it-On Campaign since 2003. The charity campaign has become one of the HKRC’s key annual fundraising events. It encourages people to care not only for their families and friends, but also for those close and afar who are less fortunate and in need. It emphasizes the power of joining hands, that when we all put ourselves together, an enormous loving power can be accumulated to help those who are in need. It is a fundraising campaign that relies on this “pass-it-on effect” amongst people to spread the “share and care” spirit.

Campaign Enquiries
Hotline:   +852 2802 0016                              Website:
Email:            Facebook:

Released by Seedland International Limited
On behalf of the Hong Kong Red Cross

Media enquiries
Seedland International Limited
Tel: +852 3583 3100                 Fax: +852 3583 1331
Website:         E-mail:
Contact: Ms. Anne Fung (+852 3583 3300/ +852 6698 2252/ )

Contacts of Hong Kong Red Cross
Grace Hui, Manager, Communications and Resource Development
(+852 2507 7506/ +852 9860 2375/ )
Cayden Chu, Assistant Manager, Communications and Resource Development
(+852 2507 7521/ +852 6198 6266/ )