PLAN

英皇珠寶連續四年愛心贊助國際培幼會「愛•女孩」活動
主席楊諾思小姐籲齊來支持「愛•女孩」「筆•生幸福」活動　把鉛筆化成祝福

英皇珠寶對公益活動一直不遺餘力，今年已連續第四年贊助國際培幼會「愛•女孩」活動。身為寶石鑒定師及三子之母的英皇鐘錶珠寶有限公司主席楊諾思小姐希望每一位女孩都得到一視同仁的待遇：「每粒細小碎石經雕琢後才會成為閃耀的寶石，這正如每位被剝削的女孩，經悉心栽培後也定必可活出更燦爛的人生！」她呼籲社會大眾支持「愛•女孩」「筆•生幸福」活動，支持遠方的女孩並送上溫暖。

是次鉛筆捐贈活動旨在響應聯合國國際女童日，透過收集市民捐出的全新鉛筆，為身在中國內地及非洲加納的女孩提供最基本的書寫工具。活動將於2013年10月21日至31日舉行，屆時一座以筆盒為設計藍本的巨型收集箱將設於銅鑼灣希慎道33號利園寫字樓大堂地下，培幼會於聖誕節前夕將把收集到的鉛筆轉贈予遠方的女孩。

英皇珠寶「Sparkling Ribbon」系列支持國際培幼會：
英皇珠寶於10月推出「Sparkling Ribbon」系列，以支持國際培幼會「愛•女孩」活動，此系列以優雅的蝴蝶結為設計意念，採用一顆顆閃爍的鑽石，盡顯女性如蝴蝶般散發閃耀動人的風采。產品的部分收益將撥捐國際培幼會「愛•女孩」基金，全力支援教育、提升職業技能、輔導服務、小額貸款及其他社區項目，為女孩改善生活及爭取權益。

18K白色黃金鑽石戒指
梨形鑽石，共重約 0.58 克拉。
欖尖形鑽石，共重約 0.24 克拉。
圓形鑽石，共重約 1.48 克拉。

18K白色黃金鑽石項鏈
梨形鑽石，共重約 0.06 克拉。
欖尖形鑽石，共重約 0.17 克拉。
圓形鑽石，共重約 1.005 克拉。

國際培幼會「愛•女孩」行動自2010年開始，一直得到英皇珠寶的大力贊助支持，英皇鐘錶珠寶有限公司主席兼「愛•女孩」大使楊諾思小姐十分贊同背後的理念：「培幼會『愛•女孩』慈善行動令更多人關注女孩子的權益，除了擔任『愛•女孩』大使外，英皇珠寶一直關心社會，積極參與慈善活動，已連續第四年成為『愛•女孩』活動的贊助商。這次『愛•女孩』『筆•生幸福』鉛筆捐贈活動最直接能夠幫助有需要的女孩。在一些發展中國家的家庭十分缺乏學習資源，而且，父母大多數會讓給家中的男孩，其實小女孩同樣有她們的發展潛力，能在生命中發熱發亮。我相信只要小女孩得到健康的成長環境和備有良好的學習資源，便可改善她們的生活環境及慢慢脫離貧困。」

除親自出席「愛•女孩」活動，楊諾思更會聯同丈夫、著名導演及培幼會前受助人張堅庭先生一起參與，她分享說：「我相信身教重於言教，很多香港小朋友自小不必擔心基本需要，希望透過參與慈善活動，讓他們明白到落後地區兒童所面對的艱辛。今次『愛•女孩』『筆•生幸福』鉛筆捐贈活動正好讓更多小朋友一同參與慈善活動，捐出家中收藏的全新鉛筆，讓它們化成祝福給有需要的人，父母也可藉此教育他們『愛•女孩』行動背後的理念和意義，培育他們從小關心社會和幫助一些有需要的人！」

國際培幼會行政總裁詹文利代表國際培幼會感謝英皇珠寶一直以來的支持，他表示：「這對國際培幼會在發展中國家的工作尤其重要。英皇珠寶體現出其企業社會責任，作出的行動有着遠見和承諾，充分反映其企業哲學，與其業務的成功互相輝映。」

國際培幼會「愛•女孩」「筆•生幸福」鉛筆捐贈活動
日期：2013年10月21日至31日
地點：銅鑼灣希慎道33號利園寫字樓大堂地下
活動查詢：3583 3310 或 plan@seedland.hk

關於Plan國際培幼會「愛•女孩」「筆•生幸福」鉛筆捐贈活動
國際培幼會於2010年啟動了「愛•女孩」行動，邀請城中多位傑出女士擔任「愛•女孩」大使，包括藝術教育家（芭蕾舞）廖本懷夫人（毛妹）太平紳士、JEMS Learning House創辦人及校長劉馬露明女士、麥嘜麥兜漫畫動畫系列插畫師麥家碧小姐、2010年度十大傑出青年及三指鋼琴家黃愛恩博士、甄詠蓓戲劇工作室藝術總監甄詠蓓小姐、英皇鐘錶珠寶有限公司主席楊諾思小姐、中華電力有限公司副主席阮蘇少湄女士、著名運動員鄭麗莎小姐及餐廚藝術家謝寧小姐。「愛•女孩」行動過去數年籌辦過「愛•女孩」攝影比賽、「愛•女孩」籌款晚會、「愛•媽媽」「愛•女孩」培您成長大行動、「愛•女孩•齊舉手」等活動。而這次「愛•女孩」「筆•生幸福」鉛筆捐贈活動則是「愛•女孩」行動中最近期的一個活動。

關於Plan國際培幼會「愛•女孩」全球行動
「愛•女孩」行動旨在為全球數以百萬計生活在貧窮地區的女孩爭取應有的權利，免受性別及年齡的雙重歧視。培幼會透過此項全球行動，提升大眾對有關課題的關注，並為「愛•女孩」基金籌募善款，以支援協會於中國、尼泊爾、巴基斯坦及非洲加納等地進行教育、提升職業技能、輔導服務、小額貸款及其他社區項目，為當地女童及婦女爭取權益，讓她們的潛能得以充分發揮。有關國際培幼會的資料及「愛•女孩」行動詳情，或欲捐款予培幼會「愛•女孩」基金，可瀏覽網頁www.BecauseIamaGirl.org.hk。

關於Plan國際培幼會
擁有七十六年歴史，國際培幼會是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過一百五十萬名有需要的兒童及其家庭提供援助，並為約九百萬名居於協會工作地區的人士提供各方面的支援服務。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素，並幫助兒童在尊重他們權利及尊嚴的社會裡充分展現他們的潛能。協會於五十個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球二十一個國家及地區設立捐助辦事處。香港捐助辦事處於二零零九年七月設立，然而培幼會與香港的淵源可追溯至五十年代，培幼會曾在這裡設立援助辦事處近十五年。當時名為「Foster Parents Plan」的培幼會曾幫助近一萬二千名兒童及其家人，而大部分為來自中國大陸及鄰近地區的新移民。有關國際培幼會、其活動及公眾捐助方法，請瀏覽www.plan.org.hk。

有關英皇鐘錶珠寶
英皇鐘錶珠寶以代理世界一級鐘錶品牌及生產高貴時尚華麗的珠寶首飾而享負盛名。自楊成先生於一九四二年創立成安記錶行，英皇鐘錶珠寶一直秉持精益求精的精神。時至今日，即使經過七十年，此堅持依然延續，令英皇鐘錶珠寶就是追求卓越，重視產品及服務質素的保證。英皇鐘錶珠寶的業務發展，始於進口世界名錶。時至六十年代，英皇鐘錶珠寶為提供更多元化的選擇，開始投入設計及生產自家的珠寶首飾，英皇珠寶講究創意與工藝，每件珠寶首飾均設計精巧、匠心獨運，為緊貼時尚潮流，將具中國特色及文化傳統注入時代珠寶設計當中，創造出璀璨醉人的舉世傑作。

發稿：Plan國際培幼會　　代行：一口田有限公司
電話：3583 3100 　傳真：3583 1331　電郵：plan@seedland.hk
如欲查詢詳情，歡迎致電3583 3233與Mr. Robin Tang或3583 3310與Miss Heidi Lam聯絡。
有關Plan國際培幼會的查詢，歡迎致電3405 5316與Ms. Wendy Tsui聯絡。

Main Sponsor, Emperor Watch & Jewellery calls for public’s support for Plan’s “Because I am a Girl – Donate a Pencil Campaign”

Emperor Watch & Jewellery Limited (Emperor W&J), an active participant in community charitable activities, marks its fourth year as Main Sponsor of Plan’s “Because I am a Girl (BIAAG)” campaign by getting behind the organisation’s latest initiative “BIAAG – Donate a Pencil Campaign”, running from 21st to 31st of October. Ms. Cindy Yeung, Chairperson of Emperor W&J, encourages the public to contribute as many new pencils as possible within the period. The pencils will be sent to disadvantaged girls in China and Ghana before this coming Christmas.

The “Because I am a Girl (BIAAG) – Donate a Pencil Campaign” supports the “International Day of the Girl Child”. An outsize pencil case will be set up on the Ground Floor, Office Lobby at The Lee Gardens, 33 Hysan Avenue, Causeway Bay, to collect new pencils donated by the public.

Ms. Yeung, a gemologist and herself a mother of three, believes children are the future, and that every girl should be treated with equal respect. She says, “Girls are like natural gemstones. They deserve a chance to shine like diamonds once they are well-polished. I truly believe that investing in girls will successfully benefit our society now and in the future!”

Emperor Jewellery “Sparkling Ribbon” Collection to support Plan International Hong Kong:
Emperor Jewellery has launched the “Sparkling Ribbon” Collection in October to support Plan BIAAG Campaign. Highlighted with the design of danicing butterfly, the craftsmen of Emperor Jewellery has used ribbon knot that encrusted with exquisite diamonds to represent girls. An apt metaphor for a truly happiness of a beautiful girl who ready to radiate her own unique allure. Part of the proceeds of this collection will be donated to BIAAG Girls’ Fund, in support of education and the development of vocational skills, counselling services and microfinance projects as well as other community projects.

18K White Gold Diamond Ring
Pear-Shaped Diamonds, weighing approximately 0.58 carats.
Marquise-Shaped Diamonds, weighing approximately 0.24 carats.
Round Diamonds, weighing approximately 1.48 carats.

18K White Gold Diamond Necklace
Pear-Shaped Diamonds, weighing approximately 0.06 carats.
Marquise-Shaped Diamonds, weighing approximately 0.17 carats.
Round Diamonds, weighing approximately 1.005 carats.

18K White Gold Diamond Earrings
Round Diamonds, weighing approximately 1.47 carats.

Emperor W&J has been supporting the Plan BIAAG campaign since 2010, she notes, “Plan BIAAG Campaign raises public awareness of the importance of helping underprivileged girls and Emperor W&J always endeavours to get involved in the charitable activities. It is why I am an ambassador of the campaign as well as being a corporate sponsor for the fourth year. The ‘BIAAG – Donate a Pencil Campaign’ is one of the most direct ways to help the underprivileged girls. In the developing countries with limited learning resources, parents tend to favour boys over girls, however, we believe that girls as well as boys have great potential. As long as there is a healthy environment for growth and education resources are provided, girls can also be lifted out of poverty to the benefit of their whole community.”

For Ms. Yeung, involvement in Plan and BIAAG has become a family affair. Her husband, Mr. Alfred Cheung, renowned director and ex-beneficiary of Plan, join her in supporting Plan’s BIAAG events. She said, “I believe ‘education of actions worthier than education of words’. Many children in Hong Kong are fortunate and they don’t have to worry about their basic needs. Participating in charity works not only helps underprivileged children, it also allows children to learn the importance of social responsibility and the willingness to help the community. I hope more children in Hong Kong can join the ‘BIAAG – Donate a Pencil Campaign’ and let the pencils become a simple beacon of hope for the recipients. In the meantime, parents can also explain to their kids the BIAAG spirit and philosophy behind the campaign!”

Mr. James Murray, Chief Executive Officer of Plan Hong Kong, said, “I would like to express my heartfelt gratitude to Emperor Watch & Jewellery Limited on behalf of Plan for its continued support, which has been of paramount importance to our work in developing countries. Emperor Watch & Jewellery has ably demonstrated the spirit of corporate social responsibility. Such vision and commitment reflect the enterprise’s philosophy, which also relates to its business success.”

Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign”
Date: 21st to 31st October 2013
Venue: G/F, Office Lobby, The Lee Gardens, 33 Hysan Avenue, Causeway Bay
Enquiry: 3583 3310 or plan@seedland.hk

About Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign”
In 2010, Plan International Hong Kong launched the Because I am a Girl (BIAAG) campaign, inviting a number of leading Hong Kong business women in town to be BIAAG Ambassadors. They include Mrs. Christine Liao, JP, Arts Educator (Ballet); Mrs. Christine Ma-Lau, founder and principal of JEMS Learning House; Ms. Alice Mak, the creator of popular cartoon characters McMug and McDull; Dr. Connie Wong, “The Pianist with Three Fingers” and winner of the 2010 Ten Outstanding Young Persons Award; Ms. Olivia Yan, artistic director of O Theatre Workshop; Ms. Cindy Yeung, Chairperson of Emperor Watch and Jewellery Limited; Ms. Betty Yuen, vice chairman of CLP Power Hong Kong Limited; Ms. Lisa Cheng, renowned athlete; and Ms. Charlene Tse, renowned culinary artist. Different events have been held to support BIAAG in successive years, namely the BIAAG Photo Competition, BIAAG Charity Show, “Love.Mothers” “Love.Girls” campaign as well as the “Raise Your Hand” (RYH) campaign. The “BIAAG – Donate a Pencil Campaign” is the latest in the series of initiatives to support BIAAG.

About Plan Because I am a Girl Global Campaign
Because I am a Girl (BIAAG) is Plan’s global campaign to fight age and gender inequality, to protect and promote girls' rights, and lift millions out of poverty. Besides raising public awareness, BIAAG also raises funds in support of the improvement of education and vocational skills, provision of counselling services and microfinance loans, and other community projects benefitting and empowering girls and women in China, Nepal, Pakistan and Ghana to help them reach their full potential. More information about Plan International, BIAAG, and about how to make a donation in support of the organisation’s BIAAG initiatives, can be found at www.BecauseIamaGirl.org.hk.

About Plan International
With 76 years of history and headquartered in the UK, Plan International is one of the world’s leading development organisations focused specifically on children. Plan supports more than 1.5 million children and their families, and indirectly supports a further 9 million people living in sponsored communities. Programmes focus on making real, positive, lasting improvements to quality of life in the areas of education, health, environment and livelihood, as well as helping children realise their full potential within societies that respect their rights and dignity. Plan works in 50 developing nations across Africa, Asia and the Americas, and it operates fundraising offices in 21 countries. The Hong Kong fundraising office of Plan International opened in July 2009. However, Plan’s relationship with Hong Kong reaches much farther back, to the 1950s, when it operated a field office in the territory for some 15 years. During that time, and under the name “Foster Parents Plan”, it helped nearly 12,000 children and their families, mostly new migrants from the Mainland and around the region. More information on Plan International Hong Kong, including details on how to make a difference, can be found at www.plan.org.hk.

About Emperor Watch and Jewellery
Emperor Watch and Jewellery is an internationally acclaimed retailer of the world’s most prestigious timepieces and a manufacturer of trendy and sophisticated jewellery. The foundation for the firm was laid by Mr. Yeung Shing’s founding of Shing On Kee watch shop in 1942. For over 70 years, Emperor Watch and Jewellery has undertaken a determined pursuit of excellence. This commitment serves as a guarantee for the quality of products and services. Emperor Watch and Jewellery offers many of the world’s most prestigious timepieces. In 1960s, Emperor Watch and Jewellery designed and manufactured jewellery on its own. The creation of Emperor Watch and Jewellery is born from a rigorous design process, from Chinese inspiration to contemporary accessories and dazzling masterpieces. The brand represents international acclaim for its impeccable craftsmanship and design that crosses cultures and continents.

Released by: Seedland International Limited
On behalf of Plan International Hong Kong
Media enquiries:
Tel: 3583 3100 Fax: 3583 1331 E-mail: plan@seedland.hk
Contact persons: Mr. Robin Tang (3583 3310) or Miss Heidi Lam (3583 3310)
Contact person of Plan International Hong Kong: Ms. Wendy Tsui, Director, Marketing & Communications (3405 5316)