二人組合ISoFeel為培幼會「愛．女孩」籌款晚會創作歌曲
呼籲集合眾人力量　改變落後地區的男女不公平現象

Two-person band ISoFeel to create a new song
for Plan Because I am a Girl Charity Show;
Call for community support to improve gender equality

新聞稿（即時發佈）                     　    　      2012年4月18日

二人組合ISoFeel為培幼會「愛．女孩」籌款晚會創作歌曲
呼籲集合眾人力量　改變落後地區的男女不公平現象

組合ISoFeel的名字除了表現出「我這樣想，所以我這樣作」的音樂，也有isolated feeling的意思，即被世人隔離，演奏出獨一無二的格調及歌曲。數年前，修讀音樂的Jimmy有意組成樂隊，於是積極找尋拍檔，後來於校內歌唱比賽中遇到修讀設計的LoLo，二人一拍即合，於二零零八年開展音樂旅程，Jimmy負責作曲，LoLo負責演繹，亦常會找來其他音樂人一同參與現場演出。ISoFeel相信音樂充滿可能性，曾於英國愛爾蘭街頭演出，以音樂打破語言界限，二人表示：「在情歌、K歌以外，音樂還可帶出更深層次的人生態度及價值觀等。」ISoFeel將參與於2012年5月19日由國際培幼會舉辦的「愛．女孩」籌款晚會，更會就關注女孩的主題創作歌曲，為「愛．女孩」基金籌款，幫助中國、巴基斯坦及非洲加納等地區的女孩及婦女改善生活及爭取權益。

Jimmy曾到愛爾蘭留學，恰巧LoLo申請了當地的工作假期計劃，二人便相約於街頭玩音樂，在孕育出不少著名愛爾蘭歌手的葛拉夫頓街（Grafton Street）取經，吸收外國音樂文化。他們認為音樂除了有助抒發情感，亦是人與人之間的溝通橋樑，Jimmy說：「葛拉夫頓街聚集了很多街頭表演者，那時候我們除了表演英語歌曲外，也會演繹廣東話歌，途人也許聽不明白，但大家也會樂在其中，打成一片，這就是音樂的奇妙之處。」ISoFeel的音樂常予人很強的電影感，只因他們常會邀請其他音樂人一同演出，LoLo說：「舉例說，音樂社群Dr Mellow常會出手相助，為ISoFeel的演出加入低琴結他、鍵琴、二胡等音樂元素，所以ISoFeel其實不止我們二人呢！沒有大家的支持和幫助，就沒有今天的ISoFeel。即使在英國街頭表演時，我們也特意以電腦製作出不同聲音作背景音樂，縱使現場只得我們二人，歌曲亦可更多層次、更豐富、為聽眾帶來驚喜。」音樂的確有一份強大的凝聚力，ISoFeel於培幼會「愛．女孩」籌款晚會中的演出環節便得到一眾好友鼎力支持，預計將有超過六人一同演出，令人分外期待。

ISoFeel是唱作組合，歌曲內容正正表達出二人的所思所想，那到底何謂isolated feeling？Jimmy解釋說：「音樂既可表達一種心情，亦可體現我們對世界的看法。ISoFeel的歌曲主題頗廣，我們會把一些社會或人生議題放進歌曲之中，例如就着菜園村事件便創作了《圍港》，表達我們對這事的看法，而《新宿街頭》則描寫窮人要在垃圾堆中找食物，在街頭抵受寒風，從而希望更多人能夠關注貧富懸殊的問題。」LoLo續說：「我會形容音樂是有思想，但沒有形態，大家可以有無限空間發揮想像，這也是靈魂上的一種領會。」

就如是次於培幼會「愛．女孩」籌款晚會中，ISoFeel也會配合晚會主題，特別創作以女性為主題的歌曲，非常有心思，二人感言：「中東或東南亞地區的女性及女孩一直不被重視，很記得曾經有報導指一名阿富汗女子慘遭表姐妹的丈夫強姦而被判通姦入獄，若她願意與施暴者結婚便可獲釋。這些我們聽起來不可思議的事情彷彿每天都在發生。無奈的是，我們要改變的不單是個別地區，而是整個宗教、政府或世界對這些事的態度及政策。我們明白到一個組織可以做的並不多，但很高興有像國際培幼會這樣的組織帶頭，呼籲各界關注事件，相信只要大家齊心，總有女孩的生活因為我們的行動們而得到改善。希望大家也可支持『愛．女孩』行動，盡一分力！」培幼會「愛．女孩」籌款晚會由鉑金贊助商英皇珠寶、銀贊助商中歐（遠東）集團全力支持，旨在為「愛．女孩」基金籌款，全力支援中國、巴基斯坦及非洲加納等地區的教育、提升職業技能、輔導服務、小額貸款及其他社區項目，為女孩及婦女爭取權益，讓她們的潛能得以充分發揮。歡迎登入www.plan.org.hk瞭解詳情。

培幼會「愛．女孩」籌款晚會
日期：2012年5月19日（星期六）
時間：晚上7時
地點：香港演藝學院──香港賽馬會演藝劇院
票價：HK$300／HK$220
購票熱線：31 288 288
網上購票：www.hkticketing.com
活動查詢：3583 3310或plan@seedland.hk

• 門票現於快達票售票網及通利琴行公開發售
• 快達票將額外收取每張門票的顧客服務費

關於培幼會「愛．女孩」籌款晚會
國際培幼會去年啟動了「愛．女孩」行動，邀請城中多位傑出女士擔任「愛．女孩」大使，亦籌辦了「愛．女孩」攝影比賽，獲得公眾的支持和參與。今年，國際培幼會再接再厲，於2012年5月19日（星期六）假香港演藝學院──香港賽馬會演藝劇院舉行培幼會「愛．女孩」籌款晚會。活動由鉑金贊助商英皇珠寶、銀贊助商中歐（遠東）集團全力支持，旨在為「愛．女孩」基金籌款，全力支援中國、巴基斯坦及非洲加納等地區的教育、提升職業技能、輔導服務、小額貸款及其他社區項目，為女孩及婦女爭取權益，讓她們的潛能得以充分發揮。「愛．女孩」行動旨在消除性別不平等，為數百萬的女孩爭取應有的權利，使她們擺脫貧困。協會相信，為女孩及年輕婦女賦予經濟權力是讓她們消除貧窮、獲取實際利益及改造生命的關鍵，歡迎登入www.plan.org.hk瞭解詳情。

關於Plan國際培幼會
國際培幼會於1937年成立，是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過一百五十萬名有需要的兒童及其家庭提供援助，並為約九百萬名居於協會工作地區的人士提供各方面的支援服務。協會於五十個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球二十個國家地區設立捐助辦事處。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素。

發稿：Plan國際培幼會  　　 代行：一口田有限公司
電話：3583 3100 　           傳真：3583 1331　             電郵：info@seedland.hk
如欲查詢詳情或安排專訪，歡迎致電3583 3300與Miss Jackie Liu或3583 3310與Mr Garfield Fan聯絡。
有關Plan國際培幼會的查詢，歡迎致電3405 5316與Miss Wendy Tsui聯絡。

For Immediate Release                             　      　19th April, 2012

Two-person band ISoFeel to create a new song
for Plan Because I am a Girl Charity Show;
Call for community support to improve gender equality

Apart from “I so feel therefore I do”, the name “ISoFeel” also implies “isolated feeling”, expressing the band’s determination to present unique songs in an idiosyncratic style despite the cost of being isolated from the rest of the world. ISoFeel’s story began a few years ago, when Jimmy, a music student enthusiastically looking for a partner to set up a band, met LoLo at a college singing contest. Brought together by a similar passion and vision, the two soon got along, embarking on their joint musical journey in 2008. Jimmy takes charge of music composition, while LoLo performs the songs written by him, often accompanied by other musicians. With a strong conviction in the possibilities that music creates, ISoFeel has performed on the streets in Ireland, breaking through the language barriers with their aesthetic. Jimmy and LoLo comment, “Music can go much deeper than superficial love songs and karaoke. It can be used to address ideologies such as one’s attitude to life and values.” ISoFeel will participate in Plan Because I am a Girl Charity Show on 19th May, 2012 in support of the Girls’ Fund, helping girls and women in countries such as China, Pakistan and Ghana of Africa, to better their lives and rights. Written especially for the occasion, the band will dedicate a new song that concerns the rights of girls.

Jimmy’s overseas studies in Ireland coincided with LoLo’s working holidays in the same country, enabling them to gain performing experience on Grafton Street, the breeding ground of numerous famous Irish singers. They believe that music is a bridge of communication in addition to a channel of self-expression. Jimmy says, “Grafton Street has been the gathering place for many street performers. In those days, we performed Cantonese as well as English songs. The passers-by might not really understand, but they did enjoy it and had good fun. This is what makes music wonderful.” As LoLo says, the cinematic aura of ISoFeel’s music owes much to their practice of performing with other musicians: “For example, we’re always assisted by the music community Dr Mellow, which enriches our performances with elements like the bass guitar, keyboard and erhu, so ISoFeel is actually beyond the two of us. Without the others’ support, there would not have been today’s ISoFeel. Even when we performed on our own in Ireland, we would produce various background music tracks using the computer in order to bring more layers and surprise to the audience.” Music is indeed capable of bringing people together. ISoFeel has received support from their musical friends for the Plan BIAAG Charity Show, and it is estimated that they will appear on stage in a team of at least six.

As a singer-songwriter band, ISoFeel produces songs that reflect their own thoughts. So what exactly is their “isolated feeling”? Jimmy explains, “Music can express a mood as well as our world view. The songs of ISoFeel cover a wide range of themes, including issues concerning society and life in general. For example, we wrote ‘Besieged City’ to express our views on the razing of Choi Yuen Village. The song ‘The Corner of Shinjuku’ depicts the poor scavenging food from the dump and resisting the chill on the street, in an attempt to focus more attention on the wide gap between the rich and the poor. I’d describe music as having its own thoughts but not any form. We can therefore make use of our own imagination and understand it with our soul.”

ISoFeel will use this approach to write a new song about women for the Plan BIAAG Charity Show. Jimmy and LoLo are greatly moved by the adversities faced by girls and women in some distant places, saying: “Women in the Middle East and the Southeast Asian region have been belittled. We remember learning from the news how an Afghanistan woman was put in jail after being raped by her cousin’s husband, and the condition for her release was agreeing to marry the rapist! Such things that we find incredible seem to be happening every day. What makes us feel helpless is that what we have to change is not only the attitudes and policies of certain regions, but also of an entire religion, government or even the world. We understand that there’s a limit to what an organisation can do, but we’re glad to see an organisation like Plan taking the lead in calling for public concern on the issue. We believe that as long as we act in concert, some girls’ lives will be improved because of what we’ve done. Please play your part in supporting the BIAAG campaign!”

The event enjoys strong support from Platinum Sponsor Emperor Jewellery and Silver Sponsor S.S.I. Holding (Far East) Limited. The proceeds raised will go to the Girls’ Fund which focuses on the improvement of education and vocational skills, provision of counselling services and microfinance as well as other community projects. The programmes aim to help defend the rights of girls and women, thereby enabling them to stretch their potential to the fullest. Check for more details on www.plan.org.hk.

Plan Because I am a Girl Charity Show
Date: 19th May, 2012 (Saturday)
Time: 7:00pm       
Venue: HK Jockey Club Amphitheatre, HKAPA
Tickets: HK$300 / HK$220
Ticket Purchase Hotline: 31 288 288        
Internet Booking: www.hkticketing.com
Enquiries: 3583 3310 or plan@seedland.hk

• Tickets are now available through Hong Kong Ticketing and Tom Lee Music Stores
• Hong Kong Ticketing applies a customer service fee to each ticket purchased

About Plan Because I am a Girl Charity Show
Last year, Plan International Hong Kong launched the Because I am a Girl (BIAAG) campaign, inviting a number of prestigious Hong Kong women in town to be BIAAG Ambassadors. The BIAAG Photo Competition organised in aid of the cause was rewarded with hearty support and participation from the public. To follow up on its success, Plan is presenting the BIAAG Charity Show on the evening of 19th May, 2012 (Saturday) at HK Jockey Club Amphitheatre, HKAPA. The event is supported by the Platinum Sponsor Emperor Jewellery and Silver Sponsor S.S.I. Holding (Far East) Limited. The proceeds will go to the Girls’ Fund in support of the improvement of education and vocational skills, provision of counselling services and microfinance as well as other community projects for the benefits of girls and women in China, Pakistan and Ghana. Aiming to eliminate gender inequalities, the BIAAG campaign endeavours to defend the rights of millions of girls and to free them from poverty, thereby enabling females to stretch their potential to the fullest. Plan believes that the economic empowerment of girls and young women forms the basis for the elimination of poverty, acquisition of substantial benefits and transformation of lives.

About Plan International
Established in 1937, Plan International is one of the world’s leading development organisations, specifically focused on children. Headquartered in the UK, Plan supports more than 1.5 million children and their families and indirectly supports a further 9 million people who live in communities that are working with Plan. Plan works in 50 developing countries across Africa, Asia and the Americas, supported by fundraising offices in 20 countries. The organisation’s programmes concentrate on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, and on helping children to realise their full potential in societies that respect their rights and dignity.

Released by: Seedland International Limited
On behalf of Plan International Hong Kong

Media enquiries:
Tel: 3583 3100     Fax: 3583 1331     E-mail: plan@seedland.hk
Contact persons: Miss Jackie Liu (3583 3300) or Mr Garfield Fan (3583 3310)
Contact person of Plan International Hong Kong: Ms Wendy Tsui, Director, Marketing & Communications (3405 5316)