英皇珠寶連續五年愛心贊助國際培幼會「愛 • 女孩」活動
全力支持「愛 • 女孩」「筆 • 生幸福」鉛筆捐贈活動
Emperor Jewellery marks its fifth year as Main Sponsor for Plan’s “Because I am a Girl” campaign
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新聞稿（即時發佈） 2014年10月14日
英皇珠寶連續五年愛心贊助國際培幼會「愛 • 女孩」活動
全力支持「愛 • 女孩」「筆 • 生幸福」鉛筆捐贈活動
Photos: http://www.seedland.hk/press/plan/daP/4/
Press release: http://www.seedland.hk/press/plan/daP/4/Plan_DAP14_EWJ_Chi.doc
英皇珠寶對公益活動一直不遺餘力，今年已連續第五年贊助國際培幼會「愛 • 女孩」活動。與此同時，英皇鐘錶珠寶有限公司主席楊諾思小姐多年來亦肩負着「愛 • 女孩」大使的重任，積極宣揚活動背後的理念，日前更親身到正舉辦「愛 • 女孩」「筆 • 生幸福」鉛筆捐贈活動的銅鑼灣希慎廣場捐贈鉛筆，並為在場的義工團隊打氣。
楊諾思小姐分享：「在香港，孩子們自小已能得到父母和家人的疼愛，極少機會因為性別而遭到歧視；反觀一些發展中國家及地區，女孩們卻因性別而遭受種種不平等待遇，作為三位兒女的母親，我感覺尤其痛心。國際培幼會的『愛 • 女孩』行動正好令更多人關注女孩子的權益，去年的『愛 • 女孩』『筆 • 生幸福』鉛筆捐贈活動得到廣大的回響，大會共收集逾100,000支全新鉛筆送予遠方女孩，為她們帶來希望，送上祝福。期望大家今年能夠再接再厲，為活動出一分力！」
第二屆「愛 • 女孩」「筆 • 生幸福」鉛筆捐贈活動旨在響應聯合國國際女童日，透過收集市民捐出的全新鉛筆，為身在中國、非洲加納、尼泊爾及泰北的女孩提供基本的書寫工具。活動於即日起至2014年10月16日舉行，一座以筆筒為設計藍本的巨型收集箱已設於銅鑼灣希慎廣場一樓中庭，培幼會將於聖誕節前把收集到的鉛筆轉贈女孩手上。有見去年活動得到社會大眾積極支持，今年培幼會更別出心裁地設計了多元化的捐款活動，公眾除了捐贈鉛筆外，亦可即場捐款、購買「希望之禮」或由Faber-Castell捐贈的義賣鉛筆。市民所捐贈的「希望之禮」及鉛筆均會送往上述地區，而所有捐款則用作支援國際培幼會「愛 • 女孩」基金項目。
國際培幼會行政總裁詹文利先生表示：「英皇珠寶體現出其企業社會責任，並以行動顯示其遠見和承諾，充分反映其企業哲學，與其業務的成就互相輝映。謹代表國際培幼會，再次感謝英皇珠寶的支持，期望今年活動能再創佳績！」
國際培幼會「愛• 女孩」「筆• 生幸福」鉛筆捐贈活動 2014
日期：即日起至2014年10月16日
地點：銅鑼灣希慎廣場一樓中庭
活動網站：http://plan.me.hk/plan
活動查詢：3583 3310 或 plan@seedland.hk
特別鳴謝︰
主要贊助：英皇珠寶
銀贊助：禧辰有限公司
銅贊助：Holly Brown Coffee
場地贊助：希慎興業
鉛筆贊助：A.W. Faber-Castell (HK) Limited
傳媒贊助：Buspak、《黃巴士EMAG》兒童電子雜誌及《黃巴士Light》親子月報
特別鳴謝：春田花花教育基金。
關於Plan國際培幼會「愛•女孩」「筆•生幸福」鉛筆捐贈活動
國際培幼會於2010年啟動了「愛•女孩」行動，邀請城中多位傑出女士擔任「愛•女孩」大使，包括藝術教育家（芭蕾舞）廖本懷夫人（毛妹）太平紳士、JEMS Learning House創辦人及校長劉馬露明女士、麥嘜麥兜漫畫動畫系列插畫師麥家碧小姐、2010年度十大傑出青年及三指鋼琴家黃愛恩博士、甄詠蓓戲劇工作室藝術總監甄詠蓓小姐、英皇鐘錶珠寶有限公司主席楊諾思小姐、中華電力有限公司副主席阮蘇少湄女士、著名運動員鄭麗莎小姐及餐廚藝術家謝寧小姐。「愛•女孩」行動過去數年籌辦過「愛•女孩」攝影比賽、「愛•女孩」籌款晚會、「愛•媽媽」「愛•女孩」培您成長大行動、「愛•女孩•齊舉手」等活動，並在2013年首次舉辦「愛•女孩」「筆•生幸福」鉛筆捐贈活動。
關於Plan國際培幼會「愛•女孩」全球行動
「愛•女孩」行動旨在為全球數以百萬計生活在貧窮地區的女孩爭取應有的權利，免受性別及年齡的雙重歧視。培幼會透過此項全球行動，提升大眾對有關課題的關注，並為「愛•女孩」基金籌募善款，以支援協會於中國、尼泊爾、泰北及非洲加納等地進行教育、提升職業技能、輔導服務、遏止童婚及其他社區項目，為當地女童及婦女爭取權益，讓她們的潛能得以充分發揮。有關國際培幼會的資料及「愛•女孩」行動詳情，或欲捐款予培幼會「愛•女孩」基金，可瀏覽網頁 www.BecauseIamaGirl.org.hk。
關於Plan國際培幼會
國際培幼會於1937年成立，是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過150萬名有需要的兒童及其家庭提供援助，並為約900萬名居於協會工作地區的人士提供各方面的支援服務。協會於50個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球21個國家地區設立捐助辦事處。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素。
有關英皇鐘錶珠寶
英皇鐘錶珠寶以代理世界一級鐘錶品牌及生產高貴時尚華麗的珠寶首飾而享負盛名。自楊成先生於1942年創立成安記錶行，英皇鐘錶珠寶一直秉持精益求精的精神。時至今日，即使經過70多年，此堅持依然延續，令英皇鐘錶珠寶就是追求卓越，重視產品及服務質素的保證。英皇鐘錶珠寶的業務發展，始於進口世界名錶。時至60年代，英皇鐘錶珠寶為提供更多元化的選擇，開始投入設計及生產自家的珠寶首飾，英皇珠寶講究創意與工藝，每件珠寶首飾均設計精巧、匠心獨運，為緊貼時尚潮流，將具中國特色及文化傳統注入時代珠寶設計當中，創造出璀璨醉人的舉世傑作。
發稿：Plan國際培幼會 代行：一口田有限公司
電話：3583 3100 傳真：3583 1331 電郵：plan@seedland.hk
如欲查詢詳情，歡迎致電3583 3233與Mr. Robin Tang或3583 3310與Miss Heidi Lam聯絡。
有關Plan國際培幼會的查詢，歡迎致電3405 5316與Ms. Wendy Tsui聯絡。
Press Release (For Immediate Release) 14th October, 2014
Emperor Jewellery marks its fifth year as Main Sponsor for Plan’s “Because I am a Girl” campaign
Photos: http://www.seedland.hk/press/plan/daP/4/
Press release: http://www.seedland.hk/press/plan/daP/4/Plan_DAP14_EWJ_Eng.doc
Emperor Jewellery, an active participant in charity events, marks its fifth year of consecutive sponsorship of Plan’s “Because I am a Girl (BIAAG)” campaign in 2014. Chairperson of Emperor Watch & Jewellery and BIAAG ambassador Ms Cindy Yeung has been consistently supportive of the initiative and its purpose. Recently Ms Yeung has visited the venue of the “BIAAG – Donate a Pencil Campaign” at Hysan Place, to offer her donation of pencils and cheer the volunteers on.
“Children in Hong Kong are indulged with the love and care from the family since infancy, and have never encountered discrimination because of their gender,” said Ms Yeung, “Compare that with girls in developing regions, who are facing inequalities merely for being female. As a mother of three, it really breaks my heart to think of these girls’ sufferings.
“Plan’s BIAAG campaign offers an excellent opportunity for the public to focus on girls’ rights again, much as they did last year with a magnificent response in donating 100,000 brand new pencils in the inaugural event. The pencils were a wonderful gift of hope for girls in difficult circumstances, and I sincerely hope that the community will again join us in building on last year’s success.”
Run in conjunction with the United Nations’ “International Day of the Girl Child”, the second “BIAAG – Donate a Pencil Campaign” is held from now to 16th October 2014 to collect new pencils donated by the public. A huge pink pencil holder has been set up on the Atrium, 1/F, Hysan Place, Causeway Bay, and the pencils collected will be sent to underprivileged girls in China, Ghana, Nepal and Northern Thailand by this coming Christmas, as a gift imbued with a wish for a better future.
This year the public is invited to show its support in various forms. In addition to donating pencils, the public may also choose from additional options such as monetary donations, purchase of specific Gifts of Hope or pencil packs donated by Faber-Castell. While the pencils and Gifts of Hope will be sent to the nominated sources, cash donations will benefit projects supported by Plan’s Girls Fund.
Mr James Murray, Chief Executive Officer of Plan Hong Kong, expressed his heartfelt gratitude to Emperor Jewellery for its continual support, “The support from Emperor Jewellery has been of paramount importance to our work in developing countries. By carrying out their corporate social responsibility, they have demonstrated their vision and commitment while affirming the philosophy of the enterprise, which underpins their business success.”
Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign” 2014
Date: From now to 16th October 2014
Venue: Atrium, 1/F, Hysan Place, Causeway Bay
Event Website: http://plan.me.hk/plan
Enquiry: 3583 3310 or plan@seedland.hk
Special Thanks to:
Main Sponsor: Emperor Jewellery
Silver Sponsor: CARSAC Limited
Bronze Sponsor: Holly Brown Coffee
Venue Sponsor: Hysan Development
Pencil Sponsor: A.W. Faber-Castell (HK) Limited
Media Sponsors: Buspak, Yellow Bus EMAG & Yellow Bus Light
Special Thanks: Chun Tian Hua Hua Foundation
About Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign”
In 2010, Plan International Hong Kong launched the Because I am a Girl (BIAAG) campaign, and invited a number of leading Hong Kong business women in town to be BIAAG Ambassadors, including Mrs Christine Liao, JP, Arts Educator (Ballet); Mrs Christine Ma-Lau, founder and principal of JEMS Learning House; Ms Alice Mak, the creator of popular cartoon characters McMug and McDull; Dr Connie Wong, “The Pianist with Three Fingers” and winner of the 2010 Ten Outstanding Young Persons Award; Ms Olivia Yan, artistic director of O Theatre Workshop; Ms Cindy Yeung, chairperson of Emperor Watch and Jewellery; Ms Betty Yuen, vice chairman of CLP Power Hong Kong Limited; Ms Lisa Cheng, renowned athlete; and Ms Charlene Tse, renowned culinary artist. Different events have been held to support BIAAG in successive years, including the BIAAG Photo competition, BIAAG Charity Show, “Love.Mothers” “Love.Girls” campaign as well as the “Raise Your Hand” (RYH) campaign. In 2013, the first “BIAAG – Donate a Pencil Campaign” became the latest initiative in the series.
About Plan Because I am a Girl Global Campaign
Because I am a Girl (BIAAG) is Plan’s global campaign to fight age and gender inequality, to protect and promote girls’ rights, and lift millions out of poverty. Besides raising public awareness, BIAAG also raises funds in support of the improvement of education and vocational skills, provision of counseling services and stop child marriage and other community projects benefiting and empowering girls and women in China, Nepal, Northern Thailand and Ghana to help them reach their full potential. More information about Plan International, BIAAG, and about how to make a donation in support of the organisation’s BIAAG initiatives, can be found at www.BecauseIamaGirl.org.hk.
About Plan International
Established in 1937, Plan International is one of the world’s leading development organisations, specifically focused on children. Headquartered in the UK, Plan supports more than 1.5 million children and their families and indirectly supports a further 9 million people who live in communities that are working with Plan. Plan works in 50 developing countries across Africa, Asia and the Americas, supported by fundraising offices in 21 countries. The organisation’s programmes concentrate on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, and on helping children to realise their full potential in societies that respect their rights and dignity.
About Emperor Watch and Jewellery
Emperor Watch and Jewellery is an internationally acclaimed retailer of the world’s most prestigious timepieces and a manufacturer of trendy and sophisticated jewellery. The foundation for the firm was laid by Mr Yeung Shing’s founding of Shing On Kee watch shop in 1942. For over 70 years, Emperor Watch and Jewellery has undertaken a determined pursuit of excellence. This commitment serves as a guarantee for the quality of products and services. Emperor Watch and Jewellery offers many of the world’s most prestigious timepieces. In 1960s, Emperor Watch and Jewellery designed and manufactured jewellery on its own. The creation of Emperor Watch and Jewellery is born from a rigorous design process, from Chinese inspiration to contemporary accessories and dazzling masterpieces. The brand represents international acclaim for its impeccable craftsmanship and design that crosses cultures and continents.
Released by: Seedland International Limited
On behalf of Plan International Hong Kong
Media enquiries:
Tel: 3583 3100 Fax: 3583 1331 E-mail: plan@seedland.hk
Contact persons: Mr. Robin Tang (3583 3310) or Miss Heidi Lam (3583 3310)
Contact person of Plan International Hong Kong: Ms Wendy Tsui, Director, Marketing & Communications (3405 5316)
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