國際培幼會與Buspak呼籲各界發放「粉紅」愛心幫助貧困女孩
Plan and Buspak helping people “think pink” for underprivileged girls

 
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新聞稿(即時發佈)               2014年9月25日

國際培幼會與Buspak呼籲各界發放「粉紅」愛心幫助貧困女孩
粉紅雙層巴士參與「行」善 為女孩爭取接受教育權利

Photos: http://www.seedland.hk/press/plan/daP/2/
Press release: http://www.seedland.hk/press/plan/daP/2/Plan_Buspak_PR_chi.doc

由10月7日起,一輛全身鮮艷粉紅色的雙層巴士將在街道上遊走,讓你一見難忘!在10月11日「國際女童日」的前四天,國際培幼會將於10月7日展開「筆 •生幸福」鉛筆捐贈活動,為女孩爭取接受教育的權利。為支持這項活動,國際培幼會與著名巴士廣告公司Buspak合作,將一輛「新巴」化身成設有多媒體設備的粉紅籌款巴士,並將由10月7日至11月3日,一連四個星期在港島的道路上耀目穿梭。

巴士內外的裝飾,包括樓梯和座位,均以粉紅色為主調,從而凸顯活動是以女孩為對象。巴士上的流動多媒體系統(buzplay)的電視屏幕將播放有關國際培幼會的影片,介紹機構及其在世界各地為貧困女童進行的多項援助計劃。巴士的座椅靠背還會貼上二維碼(QR Code),乘客可用手機掃描,直接捐款予國際培幼會的「愛 • 女孩」基金,亦可透過Webus手機應用程式隨時隨地進行捐款。

這輛粉紅巴士將支持國際培幼會第二年舉辦的「筆 • 生幸福」活動,亦是協會「愛 • 女孩」全球行動其中一項在香港的重要社區活動,向市民推廣有關捐贈鉛筆的收集地點,幫助貧困女童及其社區。今年的活動,協會將於10月7日至16日,在銅鑼灣希慎廣場放置一個印有本港深受歡迎的卡通人物麥嘜和麥兜的特製巨型鉛筆捐贈箱。巴士乘客亦可在Buspak的Webus應用程式,透過buzshop平台購買由活動鉛筆贊助商Faber-Castell提供的鉛筆,同時亦可於活動期間在希慎廣場購買鉛筆,所有收益將撥捐予培幼會以支持其慈善工作。

「筆 • 生幸福」活動旨在喚起公眾關注貧困地區女孩所面對的各種挑戰,而無法完成學業便是其中一項。為了替這些女孩爭取受教育的權利,國際培幼會於2013年首次舉辦「筆 • 生幸福」鉛筆捐贈活動,鼓勵公眾捐出最基本的學習用具,贈予非洲加納及中國內地等物資較為匱乏地區的女孩。去年,活動引起公眾的熱烈迴響,僅在11天內,設於利園商場門前的巨型筆盒共收集到超過十萬支鉛筆,充分體現香港人樂善好施的精神。

國際培幼會行政總裁詹文利先生表示:「在全球各地經濟發展較為滯後的地區,女孩往往被視為二等公民,無法獲得與男孩同等的權利及機會。我們相信這次與Buspak的合作,將喚起香港市民對保護女童權益的關注,並讓貧困地區女孩獲得小孩應有的權利,包括完成學業以及接受教育後帶來更好的發展機會。」

「這也是我們首次以乘坐公共交通工具的乘客為對象,提升他們對慈善活動的關注,並呼籲他們慷慨解囊。我們對此次活動感到非常鼓舞,並希望發掘更多創新、互動的途徑,支持培幼會以兒童為中心的援助計劃,籌募善款。」

Buspak銷售部總監馮偉基指出,以巴士接觸和聯繫廣大市民,呼籲他們共襄善舉,是一項創新之舉。他表示:「Buspak連同新巴及城巴巴士公司都一直希望能與慈善機構攜手合作,履行社會責任。因此,我們很高興能夠夥拍國際培幼會,進行這項備受公眾和媒體矚目的活動。」

「我們為新巴及城巴車隊提供的多媒體系統具有跨平台的綜合媒體功能,是一個鼓勵公眾支持慈善活動的創新途徑。此外,透過巴士車身廣告、buzplay巴士電視及Webus手機應用程式的互動BMI方案,每天向達120萬乘客人次傳達訊息,幫助他們瞭解這項公益活動並響應捐款。

第二屆「愛 • 女孩」「筆 • 生幸福」鉛筆捐贈活動有賴以下機構全力支持,在實踐企業社會責任及推動女孩權益方面不遺餘力,特此致謝。

特別鳴謝︰
主要贊助:英皇珠寶
銀贊助:禧辰有限公司
銅贊助:Holly Brown Coffee
場地贊助:希慎興業
鉛筆贊助:A.W. Faber-Castell (HK) Limited
傳媒贊助:Buspak、《黃巴士EMAG》兒童電子雜誌及《黃巴士Light》親子月報
特別鳴謝:春田花花教育基金

關於Plan國際培幼會「愛女孩」「筆生幸福」鉛筆捐贈活動
國際培幼會於2010年啟動了「愛女孩」行動,邀請城中多位傑出女士擔任「愛女孩」大使,包括藝術教育家(芭蕾舞)廖本懷夫人(毛妹)太平紳士、JEMS Learning House創辦人及校長劉馬露明女士、麥嘜麥兜漫畫動畫系列插畫師麥家碧小姐、2010年度十大傑出青年及三指鋼琴家黃愛恩博士、甄詠蓓戲劇工作室藝術總監甄詠蓓小姐、英皇鐘錶珠寶有限公司主席楊諾思小姐、中華電力有限公司副主席阮蘇少湄女士、著名運動員鄭麗莎小姐及餐廚藝術家謝寧小姐。「愛女孩」行動過去數年籌辦過「愛女孩」攝影比賽、「愛女孩」籌款晚會、「愛媽媽」「愛女孩」培您成長大行動、「愛女孩齊舉手」等活動,並在2013年首次舉辦「愛女孩」「筆生幸福」鉛筆捐贈活動。

是次活動特別設立了專頁,歡迎登入 http://plan.me.hk/plan/chi/main/index.html 瞭解更多。

關於Plan國際培幼會「愛女孩」全球行動
「愛女孩」行動旨在為全球數以百萬計生活在貧窮地區的女孩爭取應有的權利,免受性別及年齡的雙重歧視。培幼會透過此項全球行動,提升大眾對有關課題的關注,並為「愛女孩」基金籌募善款,以支援協會於中國、尼泊爾、泰北及非洲加納等地進行教育、提升職業技能、輔導服務、遏止童婚及其他社區項目,為當地女童及婦女爭取權益,讓她們的潛能得以充分發揮。「愛女孩」行動詳情,或欲捐款予培幼會「愛女孩」基金,可瀏覽網頁www.BecauseIamaGirl.org.hk

關於Plan國際培幼會
國際培幼會於1937年成立,是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國,為世界各地超過150萬名有需要的兒童及其家庭提供援助,並為約900萬名居於協會工作地區的人士提供各方面的支援服務。協會於50個發展中國家進行兒童發展計劃,服務遍及非洲、亞洲及美洲,並在全球21個國家地區設立捐助辦事處。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面,希望能長遠地改善孩子們的生活質素。有關國際培幼會的資料,可瀏覽網頁www.plan.org.hk

 

關於Buspak
Buspak於一九九六年成立,是香港專營巴士廣告服務的公司,獨家代理「城巴」及「新巴」的所有巴士媒體廣告,為客戶提供專業可靠的戶外互動媒體平台,並度身訂造應用程式,以加強消費者對推廣活動的關注、提升品牌知名度,並在巴士旅程中吸引消費者購買其產品或服務。

BuspakAPN News and Media Limited全資擁有,是澳洲及紐西蘭規模最大、發展最迅速的媒體公司。Buspak亦全資擁有高達戶外國際(香港)有限公司。該公司是一家專營優質戶外廣告牌的銷售商,其優質的廣告牌網絡覆蓋香港多條隧道及商業區。

發稿:Plan國際培幼會          代行:一口田有限公司
電話:3583 3100                傳真:3583 1331         電郵:plan@seedland.hk

如欲查詢詳情,歡迎致電3583 3233與Mr. Robin Tang或3583 3310與Miss Heidi Lam聯絡。有關Plan國際培幼會的查詢,歡迎致電3405 5316與Ms Wendy Tsui聯絡。

For Immediate Release                                                        25th September 2014

Plan and Buspak helping people “think pink” for underprivileged girls

Organisations create bright pink double-decker bus to
drive support for girls’ right to an education

Photos: http://www.seedland.hk/press/plan/daP/2/
Press release: http://www.seedland.hk/press/plan/daP/2/Plan_Buspak_PR_eng.doc

Starting 7th October, look for an unforgettable sight at a bus stop near you – a double-decker bus covered in bright, beautiful pink. Plan International Hong Kong’s “Donate a Pencil” campaign for girls’ educational rights launches on the 7th, four days before International Day of Girl Child on 11th October, and Plan is celebrating it by teaming up with leading bus advertising company Buspak to transform a New World First Bus vehicle into an eye-catching, multimedia-equipped, donation-ready pink bus. The pink bus will run for four weeks, until 3rd November, and mainly operate along Hong Kong Island.

Everything about the bus – from its exterior to its interior, including the stairs and seats – will be wrapped in pink, highlighting a focus on girls. The “buzplay” bus TV screens will broadcast Plan International videos about the organisation and its numerous initiatives supporting underprivileged girls worldwide. They will also display a QR code at the seatback that lets passengers make donations directly to Plan International’s Girls Fund or using Webus, the mobile application for making donations anytime, anywhere.  

The pink bus will support Donate a Pencil – which Plan Hong Kong introduced last year as part of its “Because I am a Girl” campaign for girls’ rights – by carrying location-based messages informing passengers about where they can go to donate pencils to underprivileged girls and their communities. This year, a specially designed giant pencil donation case, featuring the popular Hong Kong cartoon figures McMug & McDull, will be hosted at Hysan Place in Causeway Bay from 7th to 16th October. Passengers can also make online purchases of Faber-Castell pencils, the official Pencil Sponsor, at Buspak’s Webus app buzshop platform, as well as in Hysan Place during the exhibition period. Proceeds will go to Plan and its programmes.

“Donate a Pencil” is an initiative that raises awareness of the difficulties faced by girls in poor areas, one of which is the challenge of completing schooling. In support of underprivileged girls’ rights to an education, Plan Hong Kong organised the first Donate a Pencil campaign in fall 2013 when it invited the public to give this most basic educational tool – which is not readily available in deprived areas – to girls in Ghana, Africa and mainland China. The event received an overwhelming response from the public, as generous Hong Kongers deposited more than 100,000 pencils in just 11 days inside a giant pencil case located in front of the Lee Gardens shopping mall.

“In underdeveloped areas around the world, girls are often seen as second-class citizens and are not afforded many of the same rights and opportunities as boys,” said Mr James Murray, CEO of Plan International Hong Kong. “We believe this collaboration with Buspak will train attention in Hong Kong on the issue of protecting girls’ rights, and giving them what every child should have – the chance to complete an education, and enjoy the better opportunities in life that schooling affords.

“This is also the first time we have engaged people travelling on public transport to raise awareness and appeal for charitable contributions. We are excited about this initiative, and about exploring other innovative, interactive ways we can build support and fundraising for all of Plan’s child-centric programmes.”

Mr Tong Fung, Group Sales Director of Buspak, pointed to the innovative nature of using buses as a platform for reaching and engaging a broad section of the public in support of a worthwhile cause. “Buspak and New World First Bus as well as City Bus have been keen to join forces with NGOs to foster social responsibility, and we’re delighted that Plan International, our launch partner, has a campaign that really lends itself to the public’s imagination as well as the medium.

“The kind of media integration that we offer for New World First Bus and Citybus fleets represents a revolutionary new way of enlisting public charitable support via cross-platform media integration. With our interactive BMI solution of  ‘bus body-buzplay TV-webus app’, we can reach as many as 1.2 million passenger times daily with messages that help them understand the charity and make it easy to donate.” 

The second Donate a Pencil Campaign is also supported by the following corporate sponsors, who are fully committed to devote their corporate social responsibility policies to promote and support the girl’s cause.

Special Thanks to: 
Main Sponsor: Emperor Watch & Jewellery 
Silver Sponsor: CARSAC Limited
Bronze Sponsor: Holly Brown Coffee
Venue Sponsor: Hysan Development
Pencil Sponsor: A.W. Faber-Castell (HK) Limited
Media Sponsors: Buspak, Yellow Bus EMAG & Yellow Bus Light 
Special Thanks: Chun Tian Hua Hua Foundation

About Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign”
In 2010, Plan International Hong Kong launched the Because I am a Girl (BIAAG) campaign, and invited a number of leading Hong Kong business women in town to be BIAAG Ambassadors, including Mrs. Christine Liao, JP, Arts Educator (Ballet); Mrs. Christine Ma-Lau, founder and principal of JEMS Learning House; Ms. Alice Mak, the creator of popular cartoon characters McMug and McDull; Dr. Connie Wong, “The Pianist with Three Fingers” and winner of the 2010 Ten Outstanding Young Persons Award; Ms. Olivia Yan, artistic director of O Theatre Workshop; Ms. Cindy Yeung, managing director of Emperor Watch and Jewellery; Ms. Betty Yuen, vice chairman of CLP Power Hong Kong Limited; Ms. Lisa Cheng, renowned athlete; and Ms. Charlene Tse, renowned culinary artist. Different events has been held to support BIAAG in the successive years, namely the BIAAG Photo competition, BIAAG Charity Show, “Love.Mothers” “Love.Girls” campaign as well as the “Raise Your Hand” campaign. In 2013, the first “BIAAG – Donate a Pencil Campaign” became the latest initiative in the series. More information about the 2nd Donate a Pencil campaign can be found at http://plan.me.hk/plan/eng/main/index.html

About Plan Because I am a Girl Global Campaign
Because I am a Girl (BIAAG) is Plan’s global campaign to fight age and gender inequality, to protect and promote girls’ rights, and lift millions out of poverty. Besides raising public awareness, BIAAG also raises funds in support of the improvement of education and vocational skills, provision of counseling services and stop child marriage and other community projects benefiting and empowering girls and women in China, Nepal, Northern Thailand and Ghana to help them reach their full potential. More information about BIAAG, and about how to make a donation in support of the organisation’s BIAAG initiatives, can be found at www.BecauseIamaGirl.org.hk.

About Plan International
Established in 1937, Plan International is one of the world’s leading development organisations, specifically focused on children. Headquartered in the UK, Plan supports more than 1.5 million children and their families and indirectly supports a further 9 million people who live in communities that are working with Plan. Plan works in 50 developing countries across Africa, Asia and the Americas, supported by fundraising offices in 21 countries. The organisation’s programmes concentrate on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, and on helping children to realise their full potential in societies that respect their rights and dignity.

More information on Plan International Hong Kong, including details on how to make a difference, can be found at www.plan.org.hk.

About Buspak
Established in 1996, Buspak is the bus advertising expert in Hong Kong. Buspak holds exclusive advertising concessions with Citybus and New World First Bus operators in the territory. We provide the truly out-of-home media platform that creates customised applications to maximise campaign awareness, drive brand consideration and induce purchase of products or services along the consumer journey.

Buspak Advertising (Hong Kong) is a wholly owned by APN News and Media Limited, one of the largest and fastest growing media companies in Australian and New Zealand.

Buspak also solely owns Cody Outdoor International (Hong Kong) Ltd, a premium outdoor specialist, provides premium billboard networks covering tunnels and downtown areas in Hong Kong.

Released by: Seedland International Limited
On behalf of Plan International Hong Kong
Media enquiries:
Tel: 3583 3100     Fax: 3583 1331     E-mail: plan@seedland.hk

Contact persons: Mr Robin Tang (3583 3310) or Miss Heidi Lam (3583 3310)
Contact person of Plan International Hong Kong: Ms Wendy Tsui, Director, Marketing & Communications (3405 5316)

 

 

 

 

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