國際培幼會第二屆「愛•女孩」「筆•生幸福」鉛筆捐贈活動 以筆傳愛
響應聯合國國際女童日 改善中國、非洲加納、尼泊爾及泰北女孩的學習環境
“Donate a Pencil Campaign”
2014 to help support underprivileged girls
in China, Ghana, Nepal and Northern Thailand

 
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新聞稿(即時發佈)                                  2014年9月8日

國際培幼會第二屆「愛•女孩」「筆•生幸福」鉛筆捐贈活動 以筆傳愛
響應聯合國國際女童日 改善中國、非洲加納、尼泊爾及泰北女孩的學習環境

Photos: http://www.seedland.hk/press/plan/daP/1/
Press release: http://www.seedland.hk/press/plan/daP/1/Plan_DaP2_announce_C.doc


對於發達地區的人來說,一支鉛筆也許不過是兒時習字的基本工具;但在落後地區的女孩手中,它是可以譜寫命運的重要禮物。國際培幼會去年首度舉辦「愛•女孩」「筆•生幸福」鉛筆捐贈活動,以響應聯合國國際女童日,更於11天內共收集逾100,000支鉛筆。今年,協會承蒙場地贊助機構希慎興業繼續鼎力支持,將於201410716舉行第二屆「愛•女孩」「筆•生幸福」鉛筆捐贈活動,屆時一座以筆筒為設計藍本的巨型粉紅色收集箱將設於銅鑼灣希慎廣場一樓中庭,收集廣大市民捐贈的全新鉛筆,並由培幼會於聖誕節前轉贈到中國、非洲加納、尼泊爾及泰北的女孩手上,在普天同慶的佳節裏送上祝福。

有見去年「筆•生幸福」活動取得成功,今年培幼會再接再厲,公眾除了可以捐贈鉛筆外,更可以選擇即場捐款、購買「希望之禮」、由Faber-Castell捐贈的義賣鉛筆或慈善抽獎券。市民捐贈的「希望之禮」及鉛筆均會送往上述地區,而所有捐款則會用作支援國際培幼會「愛•女孩」基金項目。

「筆•生幸福」鉛筆捐贈活動不但可以實際支持女孩學習,其宗旨更在於呼籲大眾關注落後地區女孩們的權益。今天,世界各地有無數女孩因為她們的性別及年齡而遭到歧視,甚至面對幼年逼婚、暴力、虐待及性侵犯等問題。

國際培幼會的資料顯示,全球有超過6,500萬女孩不曾接受小學教育,而每年约有1,000萬名18歲以下女孩被迫早婚,最年輕的只有八歲。教育不但可以幫助女孩改善生計,她們自身安全亦會因此更受保障,大大減低受到剝削、性暴力、或被迫成為童婚新娘等威脅。協會相信,要幫助身處最弱勢階層的貧窮女孩,當務之急是給予她們應得的教育權利,從而讓她們擺脫跨代貧窮的枷鎖。

國際培幼會(香港)行政總裁詹文利先生表示:「多年來國際培幼會一直致力為世界各地有需要兒童提供援助,而教育正是其中尤其重要的一環。透過捐贈文具,落後地區的兒童不單在學習上得到實質幫助,更可以感受到禮物當中蘊含的善心與祝福。懇請大家踴躍支持是次『愛•女孩』『筆•生幸福』鉛筆捐贈活動,讓中國、非洲加納、尼泊爾及泰北等地勤學奮鬥的女孩過一個充滿希望和關愛的聖誕!」是次活動特別設立了專頁,歡迎登入http://plan.me.hk/plan瞭解更多。

第二屆「愛•女孩」「筆•生幸福」鉛筆捐贈活動有賴以下機構全力支持,在實踐企業社會責任及推動女孩權益方面不遺餘力,特此致謝。

特別鳴謝︰
主要贊助:英皇珠寶
銀贊助:禧辰有限公司
銅贊助:Holly Brown Coffee
場地贊助:希慎興業
鉛筆贊助:輝柏嘉(香港)有限公司
傳媒贊助:Buspak、《黃巴士EMAG》兒童電子雜誌及《黃巴士Light》親子月報
特別鳴謝:春田花花教育基金。

關於Plan國際培幼會「愛•女孩」「筆•生幸福」鉛筆捐贈活動
國際培幼會於2010年啟動了「愛•女孩」行動,邀請城中多位傑出女士擔任「愛•女孩」大使,包括藝術教育家(芭蕾舞)廖本懷夫人(毛妹)太平紳士、JEMS Learning House創辦人及校長劉馬露明女士、麥嘜麥兜漫畫動畫系列插畫師麥家碧小姐、2010年度十大傑出青年及三指鋼琴家黃愛恩博士、甄詠蓓戲劇工作室藝術總監甄詠蓓小姐、英皇鐘錶珠寶有限公司主席楊諾思小姐、中華電力有限公司副主席阮蘇少湄女士、著名運動員鄭麗莎小姐及餐廚藝術家謝寧小姐。「愛•女孩」行動過去數年籌辦過「愛•女孩」攝影比賽、「愛•女孩」籌款晚會、「愛•媽媽」「愛•女孩」培您成長大行動、「愛•女孩•齊舉手」等活動,並在2013年首次舉辦「愛•女孩」「筆•生幸福」鉛筆捐贈活動。

關於Plan國際培幼會「愛•女孩」全球行動
「愛•女孩」行動旨在為全球數以百萬計生活在貧窮地區的女孩爭取應有的權利,免受性別及年齡的雙重歧視。培幼會透過此項全球行動,提升大眾對有關課題的關注,並為「愛•女孩」基金籌募善款,以支援協會於中國、尼泊爾、泰北及非洲加納等地進行教育、提升職業技能、輔導服務、遏止童婚及其他社區項目,為當地女童及婦女爭取權益,讓她們的潛能得以充分發揮。有關國際培幼會的資料及「愛•女孩」行動詳情,或欲捐款予培幼會「愛•女孩」基金,可瀏覽網頁www.BecauseIamaGirl.org.hk

關於Plan國際培幼會
國際培幼會於1937年成立,是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國,為世界各地超過150萬名有需要的兒童及其家庭提供援助,並為約900萬名居於協會工作地區的人士提供各方面的支援服務。協會於50個發展中國家進行兒童發展計劃,服務遍及非洲、亞洲及美洲,並在全球21個國家地區設立捐助辦事處。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面,希望能長遠地改善孩子們的生活質素。

發稿:Plan國際培幼會     代行:一口田有限公司
電話:3583 3100             傳真:3583 1331      電郵:plan@seedland.hk

如欲查詢詳情,歡迎致電3583 3233與Mr. Robin Tang或3583 3310與Miss Heidi Lam聯絡。有關Plan國際培幼會的查詢,歡迎致電3405 5316與Ms Wendy Tsui聯絡。

Press Release (For Immediate Release)              8th September 2014

“Donate a Pencil Campaign” 2014 to help support underprivileged girls
in China, Ghana, Nepal and Northern Thailand

Photos: http://www.seedland.hk/press/plan/daP/1/
Press release: http://www.seedland.hk/press/plan/daP/1/Plan_DaP2_announce_E.doc


For those of us living in developed countries, a pencil is nothing more than a basic tool used by school kids to scribble their first words; but in the hands of girls struggling in impoverished areas, it is a significant gift empowering them to rewrite their own fate. Last year the first “Because I am a Girl (BIAAG) – Donate a Pencil Campaign” was successfully held by Plan International Hong Kong, in support of the United Nations’ “International Day of the Girl Child”, during which the public donated 100,000 pencils within the space of 11 days.

With the continuous support from Hysan Development as the Venue Sponsor, this year’s event will be held from 7th to 16th October 2014. A huge pink pencil holder will be set up at the Atrium, 1/F, Hysan Place, Causeway Bay, to collect new pencils donated by the public. The pencils will then be sent to underprivileged girls in China, Ghana, Nepal and Northern Thailand by this coming Christmas, as a gift imbued with a wish for a better future.

In this year’s campaign, Plan is building on the initial concept, such was its success last year. As well as inviting donation of pencils, the public may choose from additional options such as straight monetary donations, purchase of specific Gifts of Hope, pencil packs donated by Faber-Castell or tickets for a Lucky Draw. While the pencils and Gifts of Hope will be sent to the nominated sources, cash donations will benefit projects supported by Plan’s Girls Fund.

In addition to its practical aspect, the campaign’s aim is to direct the public’s attention to the challenges facing girls in developing countries, one of the most disadvantaged groups in the world. Many face double discrimination because of their gender and age, while some are threatened with early child marriage, physical violence, abuse and sexual assaults.

According to Plan, over 65 million girls have never been granted a chance to attend primary school, and each year 10 million girls under the age of 18 marry, many as young as 8. While education opens a route to a better livelihood, it is also a way of securing physical protection, lessening the chance of becoming victims of child marriage, sexual or economic exploitation. It is Plan’s belief that education is the best solution for altering the fate of these girls, as they can then break free from the vicious cycle of intergenerational poverty.

Mr James Murray, Chief Executive Officer of Plan Hong Kong, stated, “For many years, Plan has been devoted to helping children in need around the world, with education being a particularly important focus. The public’s participation in this campaign not only offers underprivileged children tangible aid, but also conveys their good wishes for a better future. At a time traditionally associated with goodwill to our fellow human beings, supporting the ‘Donate a Pencil Campaign’ in whatever form, will provide a priceless gift this Christmas to schoolgirls in China, Ghana, Nepal and Northern Thailand.” Please visit http://plan.me.hk/plan to know more about the event.

The second Donate a Pencil Campaign is supported by the following corporate sponsors, who are fully committed to devote their corporate social responsibility policies to promote and support the girl’s cause.

Special Thanks to:
Main Sponsor: Emperor Watch & Jewellery
Silver Sponsor: CARSAC Limited
Bronze Sponsor: Holly Brown Coffee
Venue Sponsor: Hysan Development
Pencil Sponsor: A.W. Faber-Castell (HK) Limited
Media Sponsors: Buspak, Yellow Bus EMAG & Yellow Bus Light
Special Thanks: Chun Tian Hua Hua Foundation

About Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign”
In 2010, Plan International Hong Kong launched the Because I am a Girl (BIAAG) campaign, and invited a number of leading Hong Kong business women in town to be BIAAG Ambassadors, including Mrs. Christine Liao, JP, Arts Educator (Ballet); Mrs. Christine Ma-Lau, founder and principal of JEMS Learning House; Ms. Alice Mak, the creator of popular cartoon characters McMug and McDull; Dr. Connie Wong, “The Pianist with Three Fingers” and winner of the 2010 Ten Outstanding Young Persons Award; Ms. Olivia Yan, artistic director of O Theatre Workshop; Ms. Cindy Yeung, managing director of Emperor Watch and Jewellery; Ms. Betty Yuen, vice chairman of CLP Power Hong Kong Limited; Ms. Lisa Cheng, renowned athlete; and Ms. Charlene Tse, renowned culinary artist. Different events has been held to support BIAAG in the successive years, namely the BIAAG Photo competition, BIAAG Charity Show, “Love.Mothers” “Love.Girls” campaign as well as the “Raise Your Hand” (RYH) campaign. In 2013, the first “BIAAG – Donate a Pencil Campaign” became the latest initiative in the series.

About Plan Because I am a Girl Global Campaign
Because I am a Girl (BIAAG) is Plan’s global campaign to fight age and gender inequality, to protect and promote girls rights, and lift millions out of poverty. Besides raising public awareness, BIAAG also raises funds in support of the improvement of education and vocational skills, provision of counseling services and stop child marriage and other community projects benefiting and empowering girls and women in China, Nepal, Northern Thailand and Ghana to help them reach their full potential. More information about Plan International, BIAAG, and about how to make a donation in support of the organisation’s BIAAG initiatives, can be found at www.BecauseIamaGirl.org.hk.

About Plan International
Established in 1937, Plan International is one of the world’s leading development organisations, specifically focused on children. Headquartered in the UK, Plan supports more than 1.5 million children and their families and indirectly supports a further 9 million people who live in communities that are working with Plan. Plan works in 50 developing countries across Africa, Asia and the Americas, supported by fundraising offices in 21 countries. The organisation’s programmes concentrate on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, and on helping children to realise their full potential in societies that respect their rights and dignity.

Released by: Seedland International Limited
On behalf of Plan International Hong Kong
Media enquiries:
Tel: 3583 3100     Fax: 3583 1331     E-mail: plan@seedland.hk

Contact persons: Mr. Robin Tang (3583 3310) or Miss Heidi Lam (3583 3310)
Contact person of Plan International Hong Kong: Ms Wendy Tsui, Director, Marketing & Communications (3405 5316)

 

 

 

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