SUGARMAN再度支持國際培幼會舉辦之「培您童行」步行籌款
限量版T-shirt將於4月27日假西九龍海濱長廊隆重登場
SUGARMAN continues support for Plan International’s “Walk for Children” Designs limited edition T-shirt for 2014 event
27th April 2014 at West Kowloon Waterfront Promenade
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新聞稿（即時發佈） 2014年2月26日
SUGARMAN再度支持國際培幼會舉辦之「培您童行」步行籌款
限量版T-shirt將於4月27日假西九龍海濱長廊隆重登場
Photos: http://www.seedland.hk/press/plan/2014/5/
Press release: http://www.seedland.hk/press/plan/2014/5/Plan_WFC_SugarmanTshirt_C.doc
即將於4月27日舉辦的第三屆國際培幼會「培您童行」步行籌款，再次得到著名時裝創作品牌SUGARMAN全力支持，特別設計了全新的Plan x SUGARMAN限量版T-shirt，贈予參加「培您童行」步行籌款之愛心人士！限量版T-shirt的設計精美又別具意義，印有多隻SUGARMAN標誌性的黃色小鴨，圍繞在地球上，並以愛心串連起來，寓意把關愛的精神傳承給身邊的人，如此一傳十、十傳百地傳遍整個地球，呼籲大眾齊參與活動，同時呼應是次大會「傳愛．全心」的主題。
「培您童行」步行籌款由國際培幼會於2012年首辦，過去除了得到像SUGARMAN這些企業的支持外，在社會上亦得到很大迴響，廣大市民齊齊一步一善心，幫助改善落後地區貧苦兒童的生活。今屆「培您童行」步行籌款將移施到新的場地舉行，活動內容亦將更富教育意義、更難忘、更好玩！大會將首次於步行路線上設置多個體驗區，讓參加者瞭解並感受落後地區兒童每天所面對的種種困難和挑戰──或赤腳行走陡峭崎嶇的道路，或在昏暗無光的環境下讀書等。
去年「培您童行」所籌得的善款已投放在培幼會於雲南的教育項目上，於當地修建三所幼兒學校，並提供教師培訓，受惠兒童足達三百名。而今年之善款將會支持協會於中國寧夏自治區的教育項目，透過修建學校、改善教學設施及提供教師培訓，同時改善鄉郊地區學前幼童的教育。活動舉行當日，多位國際培幼會大使將會與至親一同穿上SUGARMAN特別版T-shirt，邁出傳愛的每一步，為寧夏小孩爭取更美好將來。為鼓勵更多團隊參與活動，隊員人數達三十名或以上的團隊將獲嘉許，而最多隊員的團隊可奪得「最踴躍參與團隊」金獎。
SUGARMAN總經理彭凌偉先生說：「能夠發揮我們所長，為國際培幼會『培您童行』步行籌款設計T-shirt，實在令整個SUGARMAN團隊都感到分外滿足和欣慰。這次合作讓我們為落後地區小朋友付出一點心意，亦正好體現了SUGARMAN一直秉持的理念。倘若這件限量版T-shirt能鼓勵和推動更多公眾朋友支持和參與是次活動，更是相得益彰！」
活動由即日起至2014年3月27日接受公眾報名，歡迎參加者攜同至親參與，一同歡度愉快又別具意義的一天！有興趣人士歡迎登入國際培幼會網站（www.plan.org.hk） 瞭解詳情或致電3583 3100報名查詢。
關於Plan國際培幼會「培您童行」步行籌款
自2012年起，「培您童行」步行籌款成為國際培幼會的年度活動，於2013年的步行籌款，參加者人數更比首年增長三倍。今年，國際培幼會將於4月27日假西九龍海濱長廊舉辦第三屆「培您童行」步行籌款，誠邀公眾人士及團體參加，為中國寧夏自治區的孩子出一份力。3歲至11歲兒童之最低籌款額為$250、12歲或以上青少年及成人之最低籌款額為$350，歡迎廣大市民踴躍參加。活動設有「最踴躍參與團隊獎」，隊員數目最多的團隊會獲頒冠軍獎狀。有興趣的愛心人士，歡迎登入國際培幼會網站（www.plan.org.hk） 作網上登記，或下載並填妥報名表格，連同提交最低籌款額及贊助金額之收據或支票，寄回活動籌辦單位：黃竹坑道65號志昌行中心25樓B室一口田有限公司收。查詢熱線：3583 3100；電郵：plan@seedland.hk。
關於Plan國際培幼會
擁有77年歴史，國際培幼會是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過150萬名有需要的兒童及其家庭提供援助，並為約900萬名居於協會工作地區的人士提供各方面的支援服務。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素，並幫助兒童在尊重他們權利及尊嚴的社會裡充分展現他們的潛能。
協會於50個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球21個國家及地區設立捐助辦事處。香港捐助辦事處於2009年7月成立，然而培幼會與香港的淵源可追溯至50年代，培幼會曾在這裡設立援助辦事處近15年。當時名為「Foster Parents Plan」的培幼會曾幫助近12,000名兒童及其家人，而大部分為來自中國大陸及鄰近地區的新移民。
有關國際培幼會、其活動及公眾捐助方法，請瀏覽www.plan.org.hk。
關於SUGARMAN
時裝品牌SUGARMAN*成立於2006年，現於香港開設了八間分店。品牌主力於發展街頭服裝文化，致力為新生代提供獨特且有品味的休閒服裝。而童年是每個人最愉快的時期，因此，SUGARMAN* 致力為客人和他們的小孩子留下最美的童年時刻，並於品牌成立的第二年，推出童裝系列。品牌的大部分服裝，均以「親子裝」推出市場。產品亦秉承公司使命，使用高品質、舒適的物料，加上獨特的設計，令「親子裝」一推出便深受各父母的愛戴，是公司不可缺少的產品。
發稿：Plan國際培幼會 代行：一口田有限公司
電話：3583 3100 傳真：3583 1331 電郵：info@seedland.hk
有關傳媒查詢，請聯絡Mr. Robin Tang（3583 3233 或 robin@seedland.hk） 、Miss Heidi Lam（3583 3310或 heidi@seedland.hk） ，或電郵plan@seedland.hk。
有關Plan國際培幼會的查詢，可致電Ms. Wendy Tsui （3405 5316）。
For Immediate Release 26th February 2014
SUGARMAN continues support for Plan International’s “Walk for Children” Designs limited edition T-shirt for 2014 event
27th April 2014 at West Kowloon Waterfront Promenade
Photos: http://www.seedland.hk/press/plan/2014/5/
Press release: http://www.seedland.hk/press/plan/2014/5/Plan_WFC_SugarmanTshirt_E.doc
This year, popular fashion icon SUGARMAN again partners with Plan to support the third “Walk for Children” on 27th April, 2014 at the West Kowloon Waterfront promenade,. The company has designed and produced a limited edition T-shirt for the event, which will be available to all participants of the Walk. SUGARMAN is continuing its tradition of producing a unique and stylish T-shirt featuring the brand’s signature yellow ducks. The design, shows a chain of the ducks circling the globe, each holding a little red heart between them, symbolising the spirit of “passing on the love”.
Eric Pang, General Manager of SUGARMAN, said, “I can’t think of anything more satisfying for our team than using our talents to support the aims of Plan’s Walk for Children. It’s a positive way for us to contribute to bettering other lives and reflects our own company values. If the T-shirts help to encourage more community participation, that’s an even better result.”
As well as enjoying the consistent support of companies such as SUGARMAN, Plan International’s “Walk for Children” has received tremendous support from the public since its launch in 2012. Hong Kong citizens have put their best foot forward to help improve the quality of life for underprivileged children in developing regions.
In a departure from previous Walks, apart from a new venue, the “Walk for Children” 2014 will be more educational, meaningful, and fun than ever! For the first, Plan is introducing specially designed experiential zones in which participants will be able to experience something of the challenges and difficulties that disadvantaged children must face daily, for example, walking on rough and rocky roads in bare feet or studying in a dark environment.
Donations last year built and equipped three pre-school classrooms and provided teacher training for the organisation’s pre-school education programmes in Yunnan, China, benefitting 300 children in total. Funds of this year are intended to directly support education programmes in Ningxia Hui Autonomous Region, China. This project will increase the quality and accessibility to early childhood education services for pre-school children, and will include school block construction, equipment upgrades and teacher training.
Among the participants will be a number of Plan Ambassadors and their families. To encourage corporate participation, teams composed of 30 or more members will receive recognition; they can also bid to win the Highest Participation Team Award for the team composed of the most members.
“Walk for Children” 2014 is now open for enrolment and the deadline is 27th March 2014. Participants may enjoy this special day with family and friends. Please visit Plan’s website (www.plan.org.hk) for more details or call 3583 3100 for enrolment and enquiries.
About Plan International Walk for Children
Begun in 2012, the Plan International Hong Kong “Walk for Children” is an annual event on the organisation’s calendar. In 2013, entries for the Walk almost tripled. The minimum donation for participants will be HK$250 for ages 3-11 and HK$350 for ages 12 and above. Everyone is welcome. There will be awards for the overall champion by number of entrants. Please visit Plan’s website (www.plan.org.hk) to enrol online or to download the application form. Please submit the completed form together with cheques for the minimum donation and sponsorship funds. For participants who submit the donation by bank transfer, please fax, email or mail the bank-in slip together with the form to the event organiser at the following address: Seedland International Limited, Unit B, 25th Floor, Gee Chang Hong Centre, 65 Wong Chuk Hang Road, Hong Kong. Enquiries: Tel 3583 3100; Email: plan@seedland.hk
About Plan International
With 77 years of history and headquartered in the UK, Plan International is one of the world’s leading development organisations focused specifically on children. Plan supports more than 1.5 million children and their families, and indirectly supports a further 9 million people living in sponsored communities. Programmes focus on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, as well as helping children realise their full potential within societies that respect their rights and dignity.
Plan works in 50 developing nations across Africa, Asia and the Americas, and it operates fundraising offices in 21 countries. The Hong Kong fundraising office of Plan International opened in July 2009. However, Plan’s relationship with Hong Kong reaches much farther back, to the 1950s, when it operated a field office in the territory for some 15 years. During that time, and under the name “Foster Parents Plan”, it helped nearly 12,000 children and their families, mostly new migrants from the Mainland and around the region. More information on Plan International Hong Kong, including details on how to make a difference, can be found at www.plan.org.hk.
About SUGARMAN
SUGARMAN* is a Hong Kong fashion brand which was established in 2006 with 8 retail shops. The brand focuses on street fashion and aims at providing a series of unique and fashionable casual wear to the young generation. Understanding that childhood is the most joyful period of time for everyone, SUGARMAN launched its kids’ collection one year after its establishment, intending to bring the best moments of childhood for customers and children. Most SUGARMAN products are launched as a “Family Collection”, which is most welcomed by parents and children. With its high quality, comfortable materials and unique designs, SUGARMAN is the brand that you cannot miss.
Released by: Seedland International Limited
On behalf of Plan International Hong Kong
Media enquiries:
Tel: 3583 3100 Fax: 3583 1331 E-mail: plan@seedland.hk
Contact persons: Miss Heidi Lam (3583-3310) or Mr. Robin Tang (3583-3233)
Contact person of Plan International Hong Kong: Ms Wendy Tsui, Director, Marketing & Communications (3405 5316)
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