方力申、鄧麗欣、歐倩怡及劉馬露明偕至愛與家人
為國際培幼會年度盛事「培您童行」步行籌款2014拍攝宣傳照
體現「傳愛•全心」之精神
Renowned artistes Alex Fong, Stephy Tang, Cindy Au, as well as founder and principal of JEMS Learning House Christine Ma-Lau participating in the photo-shoot for new Plan campaign in support of “Walk for Children” 2014

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新聞稿（即時發佈）                    　   　         2014年1月7日

方力申、鄧麗欣、歐倩怡及劉馬露明偕至愛與家人
為國際培幼會年度盛事「培您童行」步行籌款2014拍攝宣傳照
體現「傳愛•全心」之精神

Photos: http://www.seedland.hk/press/plan/2014/1/
Press release: http://www.seedland.hk/press/plan/2014/1/Plan_WFC_photo-shoot _C.doc

國際培幼會（香港）將於本年4月舉辦「培您童行」步行籌款2014，為協會於中國寧夏地區的教育項目籌募善款，惠澤更多兒童。今年的活動主題為「傳愛•全心」，協會邀得多位國際培幼會大使鼎力支持，著名藝人方力申先生、鄧麗欣小姐、歐倩怡小姐及JEMS Learning House創辦人及校長劉馬露明女士更率先偕至親為活動拍攝全新的宣傳照，旨在呼籲和號召更多有心人支持和參與，眾人善心滿滿，令現場滿載笑聲和暖意。

是日，多位國際培幼會大使偕其至愛與家人準時抵達拍攝場地，包括著名藝人鄧麗欣及其母親、著名藝人歐倩怡一家，以及國際培幼會「愛•女孩」大使、JEMS Learning House創辦人及校長劉馬露明女士與丈夫；而向以愛心見稱的國際培幼會大使、著名藝人方力申，則夥拍多位小朋友進行拍攝，既專業又充滿童心的方力申與小朋友打成一片，樂也融融，拍攝工作在輕鬆愉快的氣氛下順利完成。

「培您童行」步行籌款始於2012年，並已成為國際培幼會的年度盛事。活動踏入第三屆，今年大會將於步行路線上精心設置多個體驗區，鼓勵爸爸媽媽身體力行推行愛的教育，與子女一同參與，藉此感受落後地區兒童每天所面對的種種困難和挑戰，從而啟發他們關愛別人、關心世界，並體現國際培幼會以兒童為本的理念與精神。

國際培幼會行政總裁詹文利先生表示：「過去兩年的『培您童行』步行籌款為不少參加者留下美好回憶，公眾的積極支持和參與令培幼會在各地的工作得以推進，幫助更多有需要的兒童。很高興『培您童行』已來到第三屆，而我們的大使更是一如既往地無限量支持我們，在此衷心感謝！今年我們特別設計了多個體驗區，期望能為活動更添意義，讓小朋友可設身處地感受落後地區孩子的需要，在他們的小小心靈撒下愛的種子。期待在活動中再與大家見面，亦希望今年能有更多新面孔參與！」

傳媒查詢，請聯絡：
一口田有限公司
Mr. Robin Tang (3583 3233或robin@seedland.hk)、Miss Heidi Lam (3583 3310或 heidi@seedland.hk)，或電郵plan@seedland.hk。

有關Plan國際培幼會的查詢，可致電Ms. Wendy Tsui (3405 5316)。

關於Plan國際培幼會「培您童行」步行籌款
自2012年起，「培您童行」步行籌款成為國際培幼會的年度活動，於2013年的步行籌款，參加者人數更比首年增長三倍。培幼會寄望2014年能得到更多大眾支持，令活動更臻完美。

關於Plan國際培幼會
擁有七十六年歴史，國際培幼會是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過一百五十萬名有需要的兒童及其家庭提供援助，並為約九百萬名居於協會工作地區的人士提供各方面的支援服務。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素，並幫助兒童在尊重他們權利及尊嚴的社會裡充分展現他們的潛能。

協會於五十個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球二十一個國家及地區設立捐助辦事處。香港捐助辦事處於二零零九年七月設立，然而培幼會與香港的淵源可追溯至五十年代，培幼會曾在這裡設立援助辦事處近十五年。當時名為「Foster Parents Plan」的培幼會曾幫助近一萬二千名兒童及其家人，而大部分為來自中國大陸及鄰近地區的新移民。

有關國際培幼會、其活動及公眾捐助方法，請瀏覽www.plan.org.hk。

For Immediate Release                 　   　         7th January, 2014

Renowned artistes Alex Fong, Stephy Tang, Cindy Au, as well as founder and principal of JEMS Learning House Christine Ma-Lau participating in the photo-shoot for new Plan campaign in support of “Walk for Children” 2014

Photos: http://www.seedland.hk/press/plan/2014/1/
Press release: http://www.seedland.hk/press/plan/2014/1/Plan_WFC_photo-shoot _E.doc

The annual event “Walk for Children” 2014, organised by Plan International Hong Kong, will be held in April and the fund raised will be used to support Plan’s education project in Ningxia, China. Featuring the theme “Pass on the Love”, renowned artistes Alex Fong, Stephy Tang, Cindy Au, as well as founder and principal of JEMS Learning House Christine Ma-Lau brought along their family members and love ones to participate in a photo-shoot for the new campaign in support of “Walk for Children” 2014.

The photo-shoot started right after the arrival of the Plan Ambassadors and their love ones, including renowned artiste Miss Stephy Tang and her mother, renowned artiste Cindy Au and her family, together with Plan Because I am a Girl Ambassador, founder and principal of JEMS Learning House Ms Christine Ma-Lau and her husband. In the meantime, Plan Ambassador Mr Alex Fong also joined the photo-shoot with a few cheerful children. All the Ambassadors showed their professionalism and the photo-shoot ended smoothly in a relaxing and joyful atmosphere.

Begun in 2012, the Plan International Hong Kong “Walk for Children” is now an annual event on the organisation’s calendar. In order to give the participants a glimpse on the difficulties and challenges that most underprivileged children in the developing countries have to face daily, experiential zones will be set on the walkathon route this year.

Mr. James Murray, Chief Executive Officer of Plan International Hong Kong, said, “‘Walk for Children’ gave a lot of great memories to our participants in the past two years. The support and generosity of the public have helped us to continue our effort towards our projects in different countries, helping more and more children in need. Stepping into the third year, we are again receiving a lot of support from our Ambassadors. We are truly thankful for their help! The experiential zones that we specially designed this year would be a perfect chance for parents to educate their children about the circumstances that many underprivileged children are facing. We look forward to seeing all of Plan’s old friends and meeting new ones in ‘Walk for Children’ 2014!”

For media enquiries, please contact: 
Seedland International Limited 
Mr. Robin Tang (3583 3310 or robin@seedland.hk ) or Miss Heidi Lam (3583 3310 or heidi@seedland.hk ) or by email to plan@seedland.hk

For enquiries about Plan Hong Kong, please contact Ms. Wendy Tsui, Director, Marketing & Communications (3405 5316)

About Plan “Walk for Children”
Begun in 2012, the Plan International Hong Kong “Walk for Children” is now an annual event on the organisation’s calendar. In 2013, entries of the Walk have almost tripled. Plan aims to build on that success in the future and looks forward to the 2014 event and hope to increase participation even more with the public’s help.

About Plan International
With 76 years of history and headquartered in the UK, Plan International is one of the world’s leading development organisations focused specifically on children. Plan supports more than 1.5 million children and their families, and indirectly supports a further 9 million people living in sponsored communities. Programmes focus on making real, positive, lasting improvements to quality of life in the areas of education, health, environment and livelihood, as well as helping children realise their full potential within societies that respect their rights and dignity.

Plan works in 50 developing nations across Africa, Asia and the Americas, and it operates fundraising offices in 21 countries. The Hong Kong fundraising office of Plan International opened in July 2009. However, Plan’s relationship with Hong Kong reaches much farther back, to the 1950s, when it operated a field office in the territory for some 15 years. During that time, and under the name “Foster Parents Plan”, it helped nearly 12,000 children and their families, mostly new migrants from the Mainland and around the region. More information on Plan International Hong Kong, including details on how to make a difference, can be found at www.plan.org.hk.

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