馬露玲及馬露明兩姊妹攜手創立GeneroCity慈善項目
誠邀社會大眾捐出政府發放的6,000元以推動基層孩子之教育活動
GeneroCity, a philanthropic project founded by sisters Andrea and Christine Ma, calls for support from Hong Kong citizens to donate their $6,000 from the government to support underprivileged children in the community.  

新聞稿（即時發佈）                                                        　　2011年11月22日
致總編輯／港聞版編輯／副刊版編輯／教育版編輯／親子版編輯

馬露玲及馬露明兩姊妹攜手創立GeneroCity慈善項目
誠邀社會大眾捐出政府發放的6,000元以推動基層孩子之教育活動

向來熱愛小朋友及對社會工作充滿熱誠的馬露玲（Andrea）及馬露明（Christine）兩姊妹，最近發動了慈善項目GeneroCity。當大部分人正計劃如何利用政府發放的6,000元時，姊妹二人則積極策劃把這6,000元推進至惠澤社會的層次。她們希望能召集親戚、朋友，以至社會大眾一同參與這別具意義的項目，二人分享說：「倘若100個人聚在一起，並各自捐出自己的6,000元，我們已可籌集到60萬元！這筆善款將能幫助很多有需要的小朋友及其家庭。我們希望香港人能夠互助互愛，而這正是成立GeneroCity的目的。」英文字「Generosity」意指慷慨、無私的行為，而「GeneroCity」取其諧音，喻意把這份慷慨的心發放到城內每個角落，照耀每一夥心。

訂立了60萬元的籌款目標後，GeneroCity的首個計劃──GeneroCity教育及兒童發展計劃──將與寰宇希望合作，為深水埗區逾100名年齡介乎6至12歲的兒童提供各式各樣的課後活動，包括功課研習、品格教育課程、興趣班、外遊活動等，為低收入或綜援家庭的孩子提供更多擴闊視野的機會，鞏固其學業基礎，助他們提升自信。計劃亦會重點教育孩子「六大品格支柱」，包括尊重、盡責、公平、可靠、關愛及公民責任，使其身心能得到全面而適切的發展。「GeneroCity教育及兒童發展計劃」的參與資格為新移民或低收入家庭，或遭受家庭暴力並由社會福利署轉介至寰宇希望的兒童。除了以上課後活動外，寰宇希望亦將為參與計劃的家庭提供定期家訪、家長座談會、家長支援小組等，並鼓勵有關家長多與孩子參加各類外遊活動。

Andrea分享說：「GeneroCity就有如一個匯集全城愛心的平台，把大家的資源、時間及技術聚集，投放到有需要的兒童身上，為他們締造更光明的未來。除了經濟上的支持外，我們亦希望大家能成為GeneroCity的義工，付出時間幫助小朋友，為我們下一代當個榜樣。」Christine補充說：「承蒙熱心人士慷慨解囊，GeneroCity現已籌到超過一半的目標善款！我們很興奮，期待與大家同心合力，為這城市帶來祝福！」

關於GeneroCity
GeneroCity慈善項目由馬露玲及馬露明於2011年攜手策劃及推動，以本港低收入家庭的兒童和青少年為服務對象，是慈善機構「全城更新」的項目之一。於香港這已發展的國際大都市內，至今仍有超過180萬人活於貧窮線之下，貧富懸殊的問題嚴重。GeneroCity將與指定的非政府慈善組織合作，資助本港基層兒童及青少年參與教育及發展計劃，協助他們打破貧困的惡性循環，所有善款亦將全數投放於這些項目。
網站：http://generocity.hk。

關於寰宇希望（香港）
植根於賓夕法尼亞州，寰宇希望（香港）於1993年成立，正式開展於中國的服務計劃，力求建立一個有愛心和團結的社會。現時香港的服務對象是低下階層的兒童和青少年及其家庭，以及弱勢的長者。寰宇希望的服務集中於深水埗區──一個於本港貧窮問題最為嚴重的地區之一。寰宇希望兒童中心（香港）為區內新移民或低收入家庭的兒童提供功課輔導、品格教育、專人指導、技術培訓及其他課外活動等。自1999年起，組織已為超過25,000名長者提供健康及志願服務，亦為超過11萬名兒童和青少年提供教育援助。
網站：http://www.hopeww.org.hk

發稿：GeneroCity　　　代行：一口田有限公司

傳媒查詢：
Miss Adrienne Wong         9450-9757
Miss Helena Hui                  9534-0813
Fax: 3583-1331                  E-mail: info@seedland.hk

For Immediate Release                                                             22th November, 2011.
GeneroCity, a philanthropic project founded by sisters Andrea and Christine Ma, calls for support from Hong Kong citizens to donate their $6,000 from the government to support underprivileged children in the community.  
Sisters Andrea and Christine Ma, both enthusiasts passionate about children and serving the community, have recently set up a philanthropic project – GeneroCity. While many Hong Kong people are brainstorming about how to spend their $6,000 from the government, the sisters are planning to give it away to those in Hong Kong who struggle to make ends meet in their daily lives. They share their vision of gathering their friends and colleagues together to join them in this initiative: “If 100 people got together and each gave away their $6,000, we would already have $600,000! With that, we can bless so many more children and families in need. We want to see Hong Kong people loving Hong Kong people. This is why we set up GeneroCity.” Punning with “generosity”, the name of the project, “GeneroCity”, implies the spread of every person’s generous love and spirit to all corners of the city.
Having set the target of $600,000, they are collaborating with HOPE Worldwide on their first program, the GeneroCity Education and Child Development Program. The Program will offer a range of activities, including homework tutoring, values-based education, extra-curricular activities and outings to over 100 children aged between 6 to 12 living in the Sham Shui Po district. These activities aim to expand the horizons of children from low-income and welfare-assisted families, helping them to build academic competence and confidence as well as teaching them the “Six Pillars of Character” – respect, responsibility, trustworthiness, fairness, caring and citizenship. Children eligible for the Generocity Education and Child Development Program will either be from new immigrant and low-income families; or have suffered from domestic violence and referred to HOPE Worldwide by the Social Welfare Department. In addition to activities for the children, HOPE Worldwide will also provide home visits, parent seminars, and a parent support group to families enrolled in the Program. Parents will also be encouraged to participate in visits and outings along with their children.
Andrea shares, “GeneroCity serves as a platform for people in the city to donate their resources, time and skills to children in need so as to give them a brighter future. In addition to financial donations, we want our donors to volunteer and spend time with the children, to be good role models for the next generation.” Christine added, “Thanks to the generosity of enthusiastic donors, GeneroCity has already raised over half its target. We are excited to partner with all of them to make a change in this city!”

About GeneroCity
GeneroCity, a philanthropic project of Citywide Renewal Ltd., is established by Andrea and Christine Ma in 2011, which supports children and youth from low-income families in Hong Kong. While Hong Kong is a developed and international city, over 1.8 million people still live under the poverty line and the wealth gap is ever increasing. By joining hands with NGOs, GeneroCity aims to help children and youth break away from the cycle of poverty, to give them hope for a better future. 100% of the raised funds will be distributed to the NGOs.
Website: http://generocity.hk

About HOPE Worldwide, Ltd (HK)
Affiliated with HOPE worldwide (US) based in Pennsylvania, HOPE Worldwide, Ltd. (HK) was established in 1993 to initiate and coordinate community development programs in the Greater China region. Its current programs in Hong Kong serve underprivileged children, youth, and their families, and the elderly. HOPE worldwide focuses its services on the Sham Shui Po district, which remains one of Hong Kong's highest in terms of ratio of low-income children and families. HOPE worldwide's Centre for Kids (Hong Kong) provides homework tutorials, character education, mentoring, technology training and other extra-curricular activities for children from new immigrant and low-income families in the district. Since 1999, the charity has provided health and volunteer services to over 25,000 elderly and has provided educational assistance to over 110,000 children and youth.
Website: http://www.hopeww.org.hk

Released by:
Seedland International Limited
On behalf of GeneroCity

Media Enquiry:
Miss Adrienne Wong            9450-9757
Miss Helena Hui                    9534-0813
Fax: 3583-1331                E-mail: info@seedland.hk