護苗基金高中性教育課程動畫勇奪「香港最佳數碼娛樂獎」
「福星」動畫導演許誠毅擔任顧問 會長蕭芳芳感恩不盡
Siao Fong Fong, President of the End Child Sexual Abuse Foundation expresses her gratitude for inviting Raman Hui, renowned Hollywood animation director, to supervise the production of the animation of the Foundation’s Sexual-Abuse-Preventive Program for senior secondary students, which carried off the Best Digital Entertainment Award (Student and Independent) at the Hong Kong ICT Awards 2009.

護苗基金高中性教育課程動畫勇奪「香港最佳數碼娛樂獎」
「福星」動畫導演許誠毅擔任顧問 會長蕭芳芳感恩不盡

向來以生動手法向全港中、小學生及智障學童提供性教育課程，藉此提高青少年自我保護意識，免十八歲以下人士遭受性侵犯的護苗基金，去年積極製作以中四及中五為對象的「高中性教育課程」。為了向中學生灌輸正確性知識，基金有幸邀得著名荷里活動畫導演許誠毅擔任顧問，於全新課程內加入根據真實案例改篇的動畫，該課程尚未正式投入服務之際便脫穎而出，榮獲2009香港資訊及通訊科技獎學生及獨立組的最佳數碼娛樂獎，會長蕭芳芳女士及主席蒲錦文先生聞訊後，對曾參與製作的台前幕後，齊呼感恩不盡。

「高中性教育課程」由Air Cargo Community Charity Golf Day Organizing Committee贊助，為了使課程內容更多元化，基金一如往常於課程中加入動畫短片，讓同學以互動的故事形式深入討論主題，不同的是，會長蕭芳芳女士從構思到製作花了兩年多時間，並以真人真事改篇製作此短片，同時加入與日常生活息息相關的議題，包括毒品、校園暴力、網上色情資訊氾濫等，以加強年青人對內容的投入感。此動畫更特別隆重邀請了荷里活著名動畫導演許誠毅先生擔任顧問、中文大學視聽製作部監製譚顯揚先生身任監製、香港知專設計學院導師黃偉恆先生及馬國樑先生執導，以及學院動畫組學生參與，亦邀得多位藝人參與配音工作，集眾人力量向年青人傳達保護青少年免受性侵犯的訊息。

曾參與製作《史力加》、《功夫熊貓》等多齣荷里活動畫電影的著名導演許誠毅先生，對於為護苗基金出力義不容辭：「我過往也有參與慈善工作，所以芳芳姐最初接觸我時，我也很希望可以為護苗基金出一分力。這齣動畫跟我的其他計劃不同，它不但要具備娛樂性，更要帶出正確的訊息，以啟發青少年思考，所以我們刻意把動畫製作成懸疑片，希望觀看動畫的學生能代入角色，設身處地思考自己面對這些情況時該怎樣抉擇。此外，與香港知專設計學院的學生合作是一次難忘經驗，所有同學及導師付出課餘時間非常耐心地製作此動畫，叫我十分感動。」

親自力邀許誠毅先生拍攝動畫的蕭芳芳女士對他讚不絕口：「Raman（許之英文名稱）不但工作認真，最難得的是，他的藝術細胞裏有童真、有愛心。護苗基金的『高中性教育課程』能有他的參與、有他的能量，是香港學生的福氣，也是我們的福氣！感謝他的話說不完，總之有他這個『福星』襄助，我們感恩不盡！很感謝他的哥哥以及一口田有限公司的兩位主將介紹我們認識了Raman。」 

有關護苗基金
「護苗基金」，由著名演員及心理治療學碩士蕭芳芳女士發起，於1998年11月正式獲香港特別行政區政府認可為合法慈善團體，旨在保護十八歲以下人士免於遭受性侵犯。基金透過傳媒和講座，教導兒童預防遭受性侵犯，以及喚起公眾人士對兒童性侵犯的關注，認識及了解兒童性侵犯對兒童傷害的嚴重性。經過多年努力，並得到各界人士支持，成功地將「護苗」的重要性資訊發送到小學學生至公眾人士，成績有目共睹。

發稿：護苗基金
代行：一口田有限公司
電話：3583 3100
傳真：3583 1331                                        
電郵：info@seedland.hk
查詢詳情、預約訪問或索取照片，歡迎致電Miss Helena Hui（9534-0813）或Miss Adrienne Wong（9450-9757）。

Siao Fong Fong, President of the End Child Sexual Abuse Foundation expresses her gratitude for inviting Raman Hui, renowned Hollywood animation director, to supervise the production of the animation of the Foundation’s Sexual-Abuse-Preventive Program for senior secondary students, which carried off the Best Digital Entertainment Award (Student and Independent) at the Hong Kong ICT Awards 2009.

End Child Sexual Abuse Foundation (ECSAF), devoted to protecting youngsters under 18 from sexual abuse, paid great effort last year to outline and finalize the Sexual-Abuse-Preventive Program for Form 4 and Form 5 students. To instill proper sexual values to senior secondary students in an interesting approach, ECSAF had the honour of inviting Mr. Raman Hui, famous Hollywood animation director, to be the consultant of the animation movie created for the Program. Just before the Program was ready to be launched, the animation movie had won the Best Digital Entertainment Award (Student and Independent) at the Hong Kong ICT Awards 2009. President Siao Fong Fong and Chairman William Po are delighted to hear this exhilarating news and express their heartfelt gratitude to everyone involved in the production of the animation.

Sponsored by the Air Cargo Community Charity Golf Day Organizing Committee, the diversified Sex Education Program for senior secondary students features an animation movie as always to lead students to a serious discussion over the issue. To bring the audience into the circumstances, Ms Siao Fong Fong designed the story based on real cases with common issues such as drug abuse, school bullying, overwhelming internet sexual information included. Taking over two years to accomplish, the animation is the fruit of a dedicated team composed of famous Hollywood animation director Mr. Raman Hui, the consultant, Producer of The Audio-Visual Division of The Chinese University of Hong Kong Mr. Tam Hin Yeung, the producer, Instructors of Hong Kong Design Institute Mr. Wong Wai Hang and Mr. Naveen Ma, the directors, students of the Animation Team of the Institute, and a number of enthusiastic dubbing artists, all bearing the same goal to promote the message of protecting children from sexual abuse.

Mr. Raman Hui, director of world-renowned animation movies “Shrek” and “Kung Fu Panda”, is delighted to contribute to the work of ECSAF, “It’s not my first time to work with charitable organizations and it’s my honour to be invited to work for ECSAF. When Fong Fong approached me at the very beginning, it did not even take me a second to say yes. This production is different from my other projects for not only I have to make it interesting and entertaining, but also to deliver proper messages and inspire teenagers to think about the issue. With the animation being presented as a suspenser, students are guided to place themselves in the roles of different characters and think about what they would do if they were to face the same situation. The experience of working with the students of Hong Kong Design Institute is unforgettable. I was deeply moved by the effort of the students and their instructors.”

Ms. Siao Fong Fong, who invited Raman to participate in the project, heaps praise on this talented director, “Raman is a earnest, caring and loving artist. It’s our pleasure to get him involved in the production of our Sex Education Program for senior secondary students. Hardly could I express my gratitude in words but I am really grateful to have this lucky star volunteered; I also have to extend a big thank you to Raman’s brother as well as the team leaders of Seedland International Limited for introducing Raman to us.”

About End Child Sexual Abuse Foundation
Founded by Ms. Siao Fong Fong, a renowned actress and master of Psychotherapy, End Child Sexual Abuse Foundation (ECSAF) has been registered as a non-profit organization in November of 1998. With a mission to protect youngsters under 18 from sexual abuse, ECSAF has been educating children to prevent from sexual abuse and arousing the awareness of the public over the issue via media and seminars. Well supported and recognized by celebrities as well as the general public, ECSAF has successfully delivered the message of protecting children from sexual abuse to the schools and public after years of endeavour.

Released by:
Seedland International Limited
On behalf of End Child Sexual Abuse Foundation

Media Enquiry
Miss Adrienne Wong               9450-9757
Miss Helena Hui                      9534-0813
or call 3583-3100     Fax: 3583-1331       E-mail: info@seedland.hk