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由Pacific Coffee及一口田慈善教育基金主辦、香港貿發局香港書展全力支持，為慈善機構「音樂兒童基金會」籌款的第四屆Pacific Coffee「彩繪杯大募集」（Paint it! The Coffee Cup Art!）評選已圓滿結束。比賽以「生日願望——齊Sing同樂」（A Birthday Wish – Music for Everyone ）為題，靈感來自Pacific Coffee 28週年的生日願望——希望更多小朋友能夠有機會接觸音樂，藉音樂改變他們的生命。比賽分為「15歲或以下」組別及「15歲以上」組別，冠軍除了可獲獎學金之外，其得奬作品將分別用作標準裝（Tall）及大杯裝（Grande）限量版彩繪紙杯的設計，在2020年7月期間，每售出一杯用限量版彩繪紙杯承載的標準裝（Tall）及大杯裝（Grande）蒸餾咖啡，Pacific Coffee將會捐出 $1予受惠機構「音樂兒童基金會」，幫助更多基層學童獲取接受音樂教育的機會。而於8月，香港全線的Pacific Coffee*亦會設置捐款箱，為「音樂兒童基金會」籌募善款。
今年的「彩繪杯大募集」收到出自「音樂兒童基金會」持份者包括學生、老師及家長手筆的數百份作品，並由包括Pacific Coffee香港及海外首席執行官Mr. Jonathan Somerville、「音樂兒童基金會」創辦人及行政總監龐秋雁女士、「音樂兒童基金會」理事鄺劉菊芬女士、著名音樂人張崇德博士及夫人劉美娟女士、一口田慈善教育基金主席許芷茵女士及香港貿發局創作部副主管錢慧珊小姐組成評判團，選出「15歲或以下」組別、「15歲以上」組別及最佳創意獎得獎者。「15歲或以下」組別冠軍梁奕康的得獎作品將用於製作標準裝（Tall）紙杯，而「15歲以上」組別冠軍吳彩群的作品則會被用於製作大杯裝（Grande）紙杯。在2020年7月期間，每售出一杯用以上限量版彩繪紙杯承載的蒸餾咖啡，Pacific Coffee將會捐出 $1予受惠機構「音樂兒童基金會」，支持基金會以基層兒童為對象的音樂教育工作。
Press release 19th March 2020
Pacific Coffee calling for public support in raising funds for Music Children Foundation via the “Paint it! The Coffee Cup Art!” campaign to support music education for underprivileged children in Hong Kong
The 4th “Paint it! The Coffee Cup Art!” campaign, organised by Pacific Coffee and Seedland Educational Charitable Foundation, and fully supported by the HKTDC Hong Kong Book Fair, aims to raise fund for “Music Children Foundation” to support its charitable cause of providing free music education for underprivileged children in Hong Kong. Participants were invited to paint the paper cups in the theme of “A Birthday Wish – Music for Everyone”, inspired by the birthday wish of Pacific Coffee on its 28th anniversary to introduce music to children and foster a life-long interest in them. The campaign is divided into the “Aged 15 or below” category and “Aged above 15” category, while the champion from each category will be awarded with a scholarship and the winning artwork will be used on the design of the tall and grande size Anniversary paper cups respectively. With each tall or grande size hot Brewed Coffee bearing the award-winning designs sold in July 2020, Pacific Coffee will donate $1 to the beneficiary to support its charitable cause. In August 2020, donation boxes will be available at Pacific Coffee coffeehouses* in Hong Kong to collect cash donation for Music Children Foundation.
The competition received an overwhelming response of entries from students, teachers and parents of Music Children Foundation. The judging panel, consisting of Mr. Jonathan Somerville, Chief Executive Officer, Pacific Coffee (Hong Kong & Overseas), Ms Annike Pong, Co-founder and Executive Director of Music Children Foundation, Ms Amanda Lau, Member of the Board of Governors of Music Children Foundation, Dr. Peter Cheung, renowned musician and his wife Ms Eugina Lau, Ms Helena Hui, Chairperson of Seedland Educational Charitable Foundation and Ms Dury Chin, Deputy Head of Creative, Hong Kong Trade Development Council, reviewed hundreds of paper cups, and picked the Champion, First Runner-up, Second Runner-up and winners of the Creativity Award from the “Aged 15 or below” category and “Aged above 15” category. The design of Leung Yik Hong, Champion of the “Aged 15 or below” category, will be featured on tall size paper cups, whereas the design of Wu Caiqun, Champion of the “Aged above 15” category, will be featured on grande size paper cups. With each tall or grande size hot Brewed Coffee bearing the award-winning designs sold in July 2020, Pacific Coffee will donate $1 to Music Children Foundation to support its charitable cause of providing free musical education to underprivileged children in Hong Kong.
To celebrate the creativity of young artists, an award ceremony will be held in the afternoon of 17th July 2020, the third exhibition day of Hong Kong Book Fair at the stage at Children Paradise, Hall 3B, Hong Kong Convention and Exhibition Centre. Winning designs of the Champions, First runners-up, Second runners-up and Creativity Award winners from both the “Aged 15 or below” category and “Aged above 15” category will be displayed at the Family Corner of Hong Kong Book Fair from 15th to 21st July 2020.
List of winners:
In August 2020, donation boxes will be available at Pacific Coffee coffeehouses* in Hong Kong to collect cash donation for Music Children Foundation. Join us in supporting music education for underprivileged children, as you enjoy the perfect cup, any time, anywhere.
*Except all hospitals, Hong Kong International Airport and Asia World-Expo coffeehouses.
About Music Children Foundation
On behalf of: Pacific Coffee / Seedland Educational Charitable Foundation / Music Children Foundation
For further details, or request for photos or interview, please contact: