For immediate release

Hong Kong Red Cross “Pass-it-On Campaign 2010” Kick-off Ceremony

Chief Ambassadors Alex Fong and Edmond Leung at

Charity Sales of Red Cross + Twin Bears

(Hong Kong, 21st November 2010) Stepping into the eighth year of Pass-it-On Campaign, the organizer, the Hong Kong Red Cross (HKRC) continues the theme of “Love to Share, Share to Love” in promoting the “Love and Care” spirit amongst people. A number of voluntary functions, including charity sales of Red Cross + Twin Bears will be hosted from today till end of January 2011. All proceeds raised from the Campaign will be used to support and to sustain the humanitarian work of HKRC, in its mission is “to protect human life, care for the health of the vulnerable, and respect human dignity”. As the annual highlighted event of HKRC, Mr. Alex Fong and Mr. Edmond Leung, Chief Ambassadors of the Campaign, together with Lady Wu, Director of the Hong Kong Red Cross; Diamond Sponsors including Mr. Raymond Mak, Executive Director of QP Group and Mr. Alex Chung, Director of Corporate Marketing of Samsung Electronics H.K. Co, Ltd; Gold Sponsors Mr. David Chong, Managing Director of Credit Gain Finance Company Ltd. and Mr. Ben Yang, Director of Asia Operations of CSL Biotherapies Asia Pacific Ltd., were invited to present at wtc more in Causeway Bay today at 3:00pm to officiate the “Pass-it-On 2010” Kick-off Ceremony and in revealing the theme message of the Campaign.

Every year, Hong Kong Red Cross would design a charity sales icon that tie-in with the theme message. This year, the charity sales icon –Red Cross + Twin Bears– is a combo of cuddly coin purse and trendy eco bag. It reveals a deep meaning underneath: coins are never too "little" to help. Their accumulative power can make significant changes to people in need. With a donation of HK$88, one will receive a Red Cross + Twin Bears for friends and relatives. Public may also re-gift Red Cross + >Twin Bears via HKRC to underprivileged children as a gift of love and care from afar. In addition to Red Cross + Twin Bears, a limited edition of Red Cross + Bear Strap (a phone strap with a cuddly bear head)is specially designed and available at selected outreach charity sales points at a donation of HK$68. This year, Pass-it-On has launched a facebook fan page (www.facebook.com/hkrcpion) for the first time to promote the Pass-it-On Campaign with social media network.

At the Ceremony, Mr. Alex Fong, who has been appointed as the Chief Ambassador for the past five years, expressed, “It’s a great honor for me to be the Chief Ambassador of Pass-it-On Campaign for 5 years. I am glad to witness the growth of this Campaign, which now gains warm support from the general public. I am very delighted to join hands with Edmond this year and I wish all of you will think of Red Cross + Twin Bears whenever you see us. Please join us to bring out the spirit of ‘Love to Share, Share to Love!’”

Mr. Edmond Leung, being the Chief Ambassador for the first time said, “I love the Red Cross + Twin Bears and its underlying meaning. It is indeed very true that adding single coins together can effect big changes to needy people. The accumulative effect could be beyond our imagination and expectation. So save every coin to help!.”

Lady Wu, Director of the Hong Kong Red Cross said, “Pass-it-On has been successfully organized for eight years and we are so grateful that the theme “Love to Share, Share to Love” has been widely spread amongst the general public. We sincerely hope that our Campaign can gather love and care from the community and have it turned into powerful support to the needy. On behalf of Hong Kong Red Cross, I would like to extend my sincerest gratitude to QP Group and Samsung Electronics H.K. Co. Ltd in being the Diamond Sponsors; Credit Gain Finance Company Ltd. and CSL Biotherapies Asia Pacific Limited in being the Gold Sponsors, together with the supporting units including PARKnSHOP, INTERNATIONAL, TASTE, GOURMET, FUSION, GREAT, Watson’s Wine Cellar, FORTRESS, WATSONS, Neway, Wise–Kids, ESDlife, Gold Typhoon, Metro Broadcast and Sun Hung Kai Properties Ltd. for making the Campaign a great success. We wish we would join hands together to extend our love and care to every corner of the world.”

About Hong Kong Red Cross

The Hong Kong Red Cross was established in 1950. We belong to one of the world's largest humanitarian organization network and dedicate ourselves to protect human life, care for the health of the vulnerable and respect human dignity by mobilizing people to serve voluntarily for the causes of humanity. Our services include blood transfusion service, disaster relief and preparedness, first aid and health training, youth and volunteer programmes, tracing, special education and rehabilitation services.

About Pass-it-On Campaign

Aiming to raise funds in support of the humanitarian work of the Hong Kong Red Cross and to promote the “Share and Care” spirit amongst people, the Hong Kong Red Cross has organized the Pass-it-On campaign since 2003. The charity sales campaign has become one of the key fundraising events of the Hong Kong Red Cross. It encourages people to care not only their immediate families and friends, but also for those close and afar who are less fortunate and in need. It emphasizes the power of joining hands, that when we all put ourselves together, an enormous loving power can be accumulated to help those who are in need. It is hence a fundraising campaign, relying on this “pass-it-on effect” amongst people to spread the “share and care” spirit.

Charity Sales Enquiry

Hotline: 2802 0016

Email: pass-it-on@redcross.org.hk

Website: www.redcross.org.hk/web/pio2010

Facebook: www.facebook.com/hkrcpion

Media Enquiry

Miss Agnes Leung at 6017 0516 or Miss Adrienne Wong at 9450-9757

(Seedland International Limited (Tel: 3583-3100 Fax: 3583-1331;

E-mail:info@seedland.hk) on Behalf of Hong Kong Red Cross

　

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