.

採訪邀請                                2013年10日4日

國際培幼會「愛•女孩」「筆•生幸福」鉛筆捐贈活動
「愛•女孩」大使楊諾思小姐、廖本懷夫人、鄭麗莎小姐及馬露明小姐
應邀出席「國際女童日啟動禮」
 

致各編輯、採訪主任：

國際培幼會（香港）將於2013年10月21日至31日舉辦「愛•女孩」「筆•生幸福」鉛筆捐贈活動，呼籲市民捐出鉛筆，為落後地區女孩提供最基本的學習工具，以進一步推廣「愛•女孩」行動及宣揚「愛•女孩」精神。一座以筆盒為設計藍本的巨型收集箱屆時將座落於銅鑼灣希慎道33號利園寫字樓大堂地下，收集市民捐贈的鉛筆。

聯合國自2012年起把每年10月11日訂為「國際女童日」，以喚起各界關注全球女孩所面臨的不平等待遇。今年國際女童日的關注重點為「女童的教育創新」，除「愛•女孩」「筆•生幸福」鉛筆捐贈活動外，國際培幼會亦於不同國家舉辦連串活動以作響應。

大會現誠邀各傳媒朋友出席「國際女童日啟動禮」，共同為「愛•女孩」「筆•生幸福」鉛筆捐贈活動揭開序幕。

採訪詳情如下：

傳媒查詢，請聯絡：
一口田有限公司
Mr. Robin Tang電話3583 3233、Miss Heidi Lam 3583 3310，或電郵plan@seedland.hk

有關Plan國際培幼會的查詢，可致電Ms. Wendy Tsui 3405 5316。

關於Plan國際培幼會「愛•女孩」「筆•生幸福」鉛筆捐贈活動
國際培幼會於2010年啟動「愛•女孩」行動，邀請城中多位傑出女士擔任「愛•女孩」大使，包括藝術教育家（芭蕾舞）廖本懷夫人（毛妹）太平紳士、JEMS Learning House創辦人及校長馬露明小姐、麥嘜麥兜漫畫動畫系列插畫師麥家碧小姐、2010年度十大傑出青年及三指鋼琴家黃愛恩博士、甄詠蓓戲劇工作室藝術總監甄詠蓓小姐、英皇鐘錶珠寶有限公司主席楊諾思小姐、中華電力有限公司副主席阮蘇少湄女士、著名運動員鄭麗莎小姐及餐廚藝術家謝寧小姐。「愛•女孩」行動過去數年籌辦過「愛•女孩」攝影比賽、「愛•女孩」籌款晚會、「愛•媽媽」「愛•女孩」培您成長大行動、「愛•女孩•齊舉手」等活動。這次「愛•女孩」「筆•生幸福」鉛筆捐贈活動則是「愛•女孩」行動中最近期的一個活動。

關於Plan國際培幼會「愛•女孩」全球行動
「愛•女孩」行動旨在為全球數以百萬計生活在貧窮地區的女孩爭取應有的權利，免受性別及年齡的雙重歧視。培幼會透過此項全球行動，提升大眾對有關課題的關注，並為「愛•女孩」基金籌募善款，以支援協會於中國、尼泊爾、巴基斯坦及非洲加納等地進行教育、提升職業技能、輔導服務、小額貸款及其他社區項目，為當地女童及婦女爭取權益，讓她們的潛能得以充分發揮。有關國際培幼會的資料及「愛•女孩」行動詳情，或欲捐款予培幼會「愛•女孩」基金，可瀏覽網頁www.BecauseIamaGirl.org.hk。

關於Plan國際培幼會
國際培幼會於1937年成立，是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過一百五十萬名有需要的兒童及其家庭提供援助，並為約九百萬名居於協會工作地區的人士提供各方面的支援服務。協會於五十個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球二十一個國家地區設立捐助辦事處。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素。

(Press Invitation)                                        4th October 2013

Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign”
Because I am a Girl Ambassadors Ms. Cindy Yeung, Mrs. Christine Liao, Ms. Lisa Cheng and Ms. Christine Ma will join the Launch Ceremony of “International Day of the Girl Child”

Dear Editor,

Plan Hong Kong has specially organised the “Because I am a Girl (BIAAG) – Donate a Pencil Campaign” from 21st to 31st October 2013, with the dual purpose of providing the most basic tool in education for underprivileged girls in China and Ghana and to draw the public’s attention to girls’ rights and the unique challenges girls face around the world. A big pencil case will be set up on the Ground Floor, Office Lobby of The Lee Gardens, 33 Hysan Avenue, Causeway Bay, to collect pencils donated by the public.

The United Nations declared 11th October as “International Day of the Girl Child (Day of the Girl)” in 2012 to increase awareness of the gender-based discrimination faced by girls worldwide that leads to violence and trafficking among other abuses. The theme for the Day of the Girl 2013 is “Innovating Girls’ Education”, besides “Because I am a Girl (BIAAG) – Donate a Pencil Campaign”, various kinds of events will also be held by Plan International across the world for the Day of the Girl.

We cordially invite you to join us for the Launch Ceremony of “International Day of the Girl Child” to kick off the “Because I am a Girl – Donate a Pencil Campaign”.

Details of the Launch Ceremony:

For any media enquiries, please contact:
Seedland International Limited
Mr. Robin Tang (3583 3310) or Miss Heidi Lam (3583 3310) or by email to plan@seedland.hk

For any enquiries about Plan Hong Kong, please contact Ms. Wendy Tsui, Director, Marketing & Communications (3405 5316)

About Plan Hong Kong “Because I am a Girl – Donate a Pencil Campaign”
In 2010, Plan International Hong Kong launched the Because I am a Girl (BIAAG) campaign, inviting a number of leading Hong Kong business women in town to be BIAAG Ambassadors including Mrs. Christine Liao, JP, Arts Educator (Ballet); Ms. Christine Ma, founder and principal of JEMS Learning House; Ms. Alice Mak, the creator of popular cartoon characters McMug and McDull; Dr. Connie Wong, “The Pianist with Three Fingers” and winner of the 2010 Ten Outstanding Young Persons Award; Ms. Olivia Yan, artistic director of O Theatre Workshop; Ms. Cindy Yeung, the Chairperson of Emperor Watch and Jewellery; Ms. Betty Yuen, vice chairman of CLP Power Hong Kong Limited; Ms. Lisa Cheng, renowned athlete; and Ms. Charlene Tse, renowned culinary artist. Different events has been held to support BIAAG in successive the years, namely the BIAAG Photo competition, BIAAG Charity Show, “Love.Mothers” “Love.Girls” campaign as well as the “Raise Your Hand” (RYH) campaign. The “BIAAG – Donate a Pencil Campaign” is the latest in the series of initiatives to support BIAAG.

About Plan Because I am a Girl Global Campaign
Because I am a Girl (BIAAG) is Plan’s global campaign to fight age and gender inequality, to protect and promote girls' rights, and lift millions out of poverty. Besides raising public awareness, BIAAG also raises funds in support of the improvement of education and vocational skills, provision of counseling services and microfinance loans, and other community projects benefiting and empowering girls and women in China, Nepal, Pakistan and Ghana to help them reach their full potential. More information about Plan International, BIAAG, and about how to make a donation in support of the organisation’s BIAAG initiatives, can be found at www.BecauseIamaGirl.org.hk.

About Plan International
Established in 1937, Plan International is one of the world’s leading development organisations, specifically focused on children. Headquartered in the UK, Plan supports more than 1.5 million children and their families and indirectly supports a further 9 million people who live in communities that are working with Plan. Plan works in 50 developing countries across Africa, Asia and the Americas, supported by fundraising offices in 21 countries. The organisation’s programmes concentrate on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, and on helping children to realise their full potential in societies that respect their rights and dignity.

.