麥嘜麥兜漫畫動畫系列推出限量版精美筆袋
全力支持國際培幼會x 海洋公園「培您童行」步行籌款

新聞稿（即時發佈）                     　                              　　2011年1月19日

麥嘜麥兜漫畫動畫系列推出限量版精美筆袋
全力支持國際培幼會x 海洋公園「培您童行」步行籌款　
 

國際培幼會「愛．女孩」大使、麥嘜麥兜漫畫動畫系列插畫師麥家碧小姐對國際培幼會的工作一直不遺餘力，繼去年全力支持並參與「愛．女孩」行動後，今年亦別出心裁地設計了一款精美筆袋，贈予所有完成2012年3月4日國際培幼會「培您童行」步行籌款之愛心人士！筆袋上的麥嘜、麥兜及得巴均戴上色彩繽紛的國際培幼會太陽帽，就如所有參與是次步行籌款的大小朋友一樣熱情洋溢；坐在椅子上的麥兜完成了他的傑作──一個慶祝國際培幼會成立七十五周年的特大生日蛋糕，再一次呼應活動主題，別具收藏價值。

國際培幼會首次舉行的大型公開籌款活動「培您童行」步行籌款，得到海洋公園全力支持及協助，歡迎所有公眾人士參與。活動籌得之善款將投放於培幼會在中國、柬埔寨和非洲肯尼亞的三大項目，全面改善當地兒童的生活質素。「培您童行」步行籌款將由海洋公園全新正門──海洋廣場出發，途經園內多個景點，包括海洋奇觀、夢幻水都人工湖、大熊貓之旅、海洋列車、海洋摩天塔、瘋狂過山車，以及雀鳥劇場等，並以威威劇場為終點站。活動設有個人及團隊最高籌款額獎各三名，另設三名最優秀造型獎，歡迎團隊自行設計以「海洋」或「兒童」為主題的服飾，為當日活動加添歡樂元素。活動由即日起至2012年2月20日接受公眾報名，有興趣的人士歡迎登入國際培幼會網站www.plan.org.hk 了解詳情。

國際培幼會「愛．女孩」大使、麥嘜麥兜漫畫動畫系列插畫師麥家碧小姐說：「國際培幼會一直以長遠改善孩子生活質素為宗旨，至今已於全球幫助過逾一千萬兒童及其家人了。提到海洋公園，相信很多小朋友都會笑逐顏開，國際培幼會今次選址海洋公園舉行大型步行籌款，讓大家一邊暢遊海洋公園，一邊幫助遠方的小朋友，別具意義，爸爸媽媽亦可藉此灌輸小朋友幫助別人的重要呢！」

關於Plan國際培幼會「培您童行」步行籌款
2012年是Plan國際培幼會成立的75周年紀念，為了集結社會力量支持協會於中國、柬埔寨及非洲肯尼亞的項目，國際培幼會特別於香港舉辦「培您童行」步行籌款，誠邀公眾人士身體力行，為遠方小孩出一分力。3歲至11歲兒童之最低籌款額為$350、12歲或以上青少年及成人之最低籌款額為$450；6至8人組別之最低籌款額為$3500，歡迎廣大市民踴躍參加。活動設有個人及組別最高籌款額獎各三名，另設三名最優秀造型獎，歡迎團隊自行設計以「海洋」或「兒童」為主題的服飾，於活動當日穿上競逐獎項。有興趣的愛心人士，歡迎登入國際培幼會網站www.plan.org.hk下載並填妥報名表格，連同提交最低籌款額及贊助金額之收據或支票，寄回活動籌辦單位：黃竹坑道65號志昌行中心25樓B室一口田有限公司收。查詢熱線：3583 3100；電郵：plan@seedland.hk。

關於Plan國際培幼會
國際培幼會於1937年成立，是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過一百五十萬名有需要的兒童及其家庭提供援助，並為約九百萬名居於協會工作地區的人士提供各方面的支援服務。協會於五十個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球二十個國家地區設立捐助辦事處。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素。

關於海洋公園
海洋公園是香港本土獨特的主題公園，持續營造家庭歡樂和美好回憶。自1977年1月作為非營利機構開業以來，海洋公園經多年發展，現已成為世界級觀光景點，緊密連結大自然和旅客，並以動物保育、研究及積極建立社區關係著名。海洋公園開業至今已有超過一億五百萬名旅客觀光，老少咸宜，一直致力提供具有教育和保育性質的綜合娛樂體驗。海洋公園入場門票及商品店指定精品之部份收益持續撥捐給香港海洋公園保育基金以支持動物保育工作。

 海洋公園──回饋社群
身為香港人的公園，海洋公園設立了多項優惠回饋社群，令更多香港人可前來遊玩，措施包括：1）為於生日當天入場及65歲或以上的香港市民、持「殘疾人士登記證」的人士提供免費入場，以及2）為領取綜援的家庭成員，及社會福利署下的轄下會員團體提供優惠門票。此外，海洋公園亦會向慈善機構捐贈物資，並提供特別優惠予學校團體，以及推行各類關懷社區的活動。於2010-2011年財政年度，海洋公園共實行13項社群措施，總值共港幣1億1千萬元，令超過45萬人受惠。

發稿：Plan國際培幼會  　　 代行：一口田有限公司
電話：3583 3100 　           傳真：3583 1331　
電郵：info@seedland.hk
如欲查詢詳情或安排專訪，歡迎致電9534 0813與Miss Helena Hui或94509757與Miss Adrienne Wong聯絡。
有關Plan國際培幼會的查詢，歡迎致電3405 5316與Miss Wendy Tsui聯絡。

Press Release (For Immediate release)                           　 　19th January 2012

Limited edition pencil cases featuring popular comic characters Mcmug & Mcdull Proposed in support of “Walk for Children” by Plan Hong Kong and Ocean Park

Ms Alice Mak, Plan “Because I am a Girl” Ambassador and Illustrator of comic characters Mcmug and Mcdull, has always endeavoured to support Plan. Following her supportive participation in the Because I am a Girl Campaign last year, she went on to design an exclusive and exquisite pencil case to be given as a souvenir to all the zealous participants of the Plan Hong Kong “Walk for Children” on 4th March 2012! Mcmug, Mcdull and Derby on the pencil case are all happy to have the colourful Plan caps on, appearing as passionate as the adults and children taking part in the walkathon. And Mcdull, in particular, proudly finishes his masterpiece: a giant birthday cake to celebrate Plan’s 75th anniversary! Isn’t the most meaningful souvenir that marks the theme of the walk?

Open to all sectors of the public, Plan International Hong Kong presents “Walk for Children” which aims to raise funds for underprivileged children in China, Cambodia and Kenya of Africa respectively. The route begins at the new entry plaza of Ocean Park – the Ocean Square, passing various attractions of the Park, such as the Grand Aquarium, Aqua City Lagoon, Giant Panda Adventure, Ocean Express, Ocean Park Tower, The Dragon and the Amazing Bird Theatre, with Whiskers Theatre being the destination. There will be awards for the overall top three teams and top three participants who raise the most money in The Plan Hong Kong Walkathon. There will also be the Best Dressed Awards for the top three outstanding teams. Participants are welcome to design their outfits with “ocean” or “kids” related themes on the day of the event. The event is now open for enrolment. Please visit the website of Plan International Hong Kong (www.plan.org.hk) for more details.

Ms Alice Mak, Plan Because I am a Girl Ambassador and Illustrator of comic characters Mcmug and Mcdull, says, “Dedicated to bringing lasting improvements in the quality of life of children, Plan International has provided help to over 10 million children and their families around the world. Ocean Park is a place that lights up children’s faces. Plan’s choice of the theme park as the venue of the walkathon is most appropriate as it will allow families to help deprived children from faraway places on the one hand and enjoy good fun on the other. It will also be a great occasion for parents to educate their children about the importance of helping others.”

About Plan International Walk for Children
To commemorate the 75th anniversary of Plan International Hong Kong and to gain support for projects in China, Cambodia and Kenya in Africa, The Plan International Walk for Children will be held in Hong Kong, inviting the public to give their hands to deprived children. The minimum donation for participants will be HK$350 for age 3-11; HK$450 for age 12 or above; and HK$3,500 for 6-8 persons team. All people are welcomed. There will be awards for the overall top three teams and top three participants who raise the most money.  Participants are welcome to design their outfits with "ocean" or "kids" related themes on the day of the event. The top three outstanding teams will be awarded for the Best Dressed Awards. Please visit the website of Plan International Hong Kong (www.plan.org.hk) for application. Please submit the completed application form with the minimum donation and sponsorship funds by cheque. For participants who submit the donation by bank transfer, please fax, email or mail the bank-in slip together with the form to the event organiser at the address below: Seedland International Limited, Unit B, 25th Floor, Gee Chang Hong Centre, 65 Wong Chuk Hang Road, Hong Kong. Enquiries: 3583 3100; Email: plan@seedland.hk.

About Plan International
Established in 1937, Plan International is one of the world’s leading development organisations, specifically focused on children. Headquartered in the UK, Plan supports more than 1.5 million children and their families and indirectly supports a further 9 million people who live in communities that are working with Plan. Plan works in 50 developing countries across Africa, Asia and the Americas, supported by fundraising offices in 21 countries. The organisation’s programmes concentrate on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, and on helping children to realise their full potential in societies that respect their rights and dignity.

About Ocean Park
Ocean Park is Hong Kong’s unique home grown theme park with a heritage of delivering family fun and fond memories. Since its opening in January 1977 as a non-profit organisation, Ocean Park has developed itself to be a world-class attraction connecting people with nature, and recognised for its animal husbandry, research and relationship with the community. Over 105 million people have visited Hong Kong's premier park since its inception, and Ocean Park has remained committed to offering adults and children experiences that blend entertainment with education and conservation. Part of the proceeds from Ocean Park admission tickets and some retail items will go to Ocean Park Conservation Foundation, Hong Kong to support its wildlife conservation projects.

Ocean Park – Giving Back to the Community
As Hong Kong’s People’s Park, Ocean Park has launched different community initiatives to enable Hong Kong people from all walks of life to enjoy the Park’s offerings. These initiatives include 1) concessionary admission for Hong Kong residents on their birthdays, Hong Kong residents aged 65 years and above, and holders of Registration Card for People with Disabilities; and 2) sponsored admission to individuals and members of families receiving assistance from the Comprehensive Social Security Assistance Scheme (CSSA), and Social Welfare Department member organisations. The Park also gives donation-in-kind to charitable organisations, offers special rates for school tours, and spearheads many other community caring projects. During the fiscal year of 2010-2011, Ocean Park maintained a total of 13 social care programmes, with over 450,000 beneficiaries and an aggregate value to the community equivalent to HK$110 million.

Released by: Seedland International Limited
On behalf of Plan International Hong Kong

Media enquiries:
Tel: 3583 3100     Fax: 3583 1331     E-mail: plan@seedland.hk
Contact persons: Miss Helena Hui (9534-0813) or Adrienne Wong (9450 9757)
Contact person of Plan International Hong Kong: Ms Wendy Tsui, Director, Marketing & Communications (3405 5316)