Plan Ambassadors take first steps for “Walk for Children” 2014
Counting down to 12 days before the Carnival event officially kicks-off at West Kowloon Waterfront Promenade!

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新聞稿（即時發佈）                     　                          　　       　2014年4月15日

眾星率領　邁步前行　國際培幼會「培您童行」步行籌款
最後倒數12天　愛心嘉年華　樂在西九龍海濱長廊

Photos: http://www.seedland.hk/press/plan/2014/9/
Press release: http://www.seedland.hk/press/plan/2014/9/Plan_WFC_Event_C_final.doc

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由國際培幼會舉辦、旨在為中國寧夏山區兒童籌集善款的「培您童行」步行籌款現已進入倒數階段，距離活動舉行的日子只剩餘12天，相信各位培幼會大使和參加者經已蓄勢待發，為盛事雀躍萬分。仍未報名參加的朋友，現在是抓緊最後機會的大好時機，因協會首次決定延長報名時間至活動舉行前的最後一個星期五，鼓勵更多善長人翁參與今次創新又別具意義的步行籌款及愛心嘉年華！

「培您童行」步行籌款將於4月27日假西九龍海濱長廊盛大舉行，與往年截然不同，除步行活動外，大會還特別加入了更多更好玩、更饒富意義的教育元素於各個體驗區，讓參加者親歷寧夏地區貧苦兒童每天所面對的挑戰和困難。

活動當日，現場將設置一座龐大的貨櫃箱，用以模仿當地燈光昏暗、設備簡陋的課室，基於資源短缺，當地的兒童常以短得不能再短的鉛筆寫字；此體驗區歡迎爸爸媽媽或老師帶同孩子，於「課室」內以短小的鉛筆繪製心意卡，寫上祝福語，送贈寧夏的貧苦兒童。

有別於香港平坦偌大的行人道路，當地兒童每天長時間赤腳行走陡峭山路；為此，大會特別準備了石卵徑，同時亦得到禮頓──金門聯營贊助，為是次活動特製了小斜坡，讓參加者藉此感受當地孩子如何為生計奔走。

在發展中國家，普遍較年長的孩子均需要幫忙做家務及照顧年紀較小的弟妹。參加者將可於活動中的體驗區，試試擔水或背起約五公斤重的布偶，體驗山區兒童提着沉重的水桶，又或是背着年幼弟妹上學和做家務等概況。透過參與這些富教育意義的體驗活動，大小朋友既可感受落後地區兒童遇到的困難，亦可從中明白到是次活動的善款如何改善這些孩子的生活，為寧夏山區兒童帶來真正改變。

每位「培您童行」的參加者均可獲贈一件由著名時裝創作品牌SUGARMAN特別設計的Plan x SUGARMAN限量版T-shirt，於活動舉行當日穿上，設計精美又別具收藏價值的T-Shirt自去年開始已成為不少SUGARMAN愛好者的收藏品。

同場支持是次活動的當然還有多位國際培幼會大使，包括：著名藝人方力申先生、鄧麗欣小姐、歐倩怡小姐、著名導演張堅庭先生，以及四位國際培幼會「愛．女孩」大使：英皇珠寶有限公司主席楊諾思女士、藝術教育家（芭蕾舞）廖本懷夫人──毛妹太平紳士、JEMS Learning House創辦人及校長劉馬露明女士，以及著名運動員鄭麗莎小姐，部分更將攜同其至愛和學生出席支持，眾人將率領盛事，為活動踏出標誌性的第一步。

今年的「培您童行」步行籌款定必充滿歡樂和熱鬧的氣氛，現場設有臉部彩繪、扭波波表演、小丑互動魔術表演、繽紛泡泡表演，以及多個精采的攤位和義賣活動等，活像一個愛心嘉年華，為參加者打造出不一樣的愛心回憶！

活動至今仍然接受公眾報名，直至4月25日（星期五）下午三時，歡迎參加者攜同至親參與，一同歡度愉快又別具意義的一天！有興趣人士歡迎登入國際培幼會網站（plan.org.hk）瞭解詳情，您亦可致電3583 3100 或登入https://ssl.comm01.com/plan/html/Donation1.aspx即時報名。

特別鳴謝：
「培您童行」金贊助商──禮頓-金門聯營

關於Plan國際培幼會「培您童行」步行籌款
自2012年起，「培您童行」步行籌款成為國際培幼會的年度活動，於2013年的步行籌款，參加者人數更比首年增長三倍。今年，國際培幼會將於4月27日假西九龍海濱長廊舉辦第三屆「培您童行」步行籌款，誠邀公眾人士及團體參加，為中國寧夏自治區的孩子出一分力。3歲至11歲兒童之最低籌款額為$250、12歲或以上青少年及成人之最低籌款額為$350，歡迎廣大市民踴躍參加。活動設有「最踴躍參與團隊獎」，隊員數目最多的團隊會獲頒冠軍獎狀。有興趣的愛心人士，歡迎登入國際培幼會網站（www.plan.org.hk ） 作網上登記，或下載並填妥報名表格，連同提交最低籌款額及贊助金額之收據或支票，寄回活動籌辦單位：黃竹坑道65號志昌行中心25樓B室一口田有限公司收。查詢熱線：3583 3100；電郵：plan@seedland.hk。

關於Plan國際培幼會
擁有77年歴史，國際培幼會是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過150萬名有需要的兒童及其家庭提供援助，並為約900萬名居於協會工作地區的人士提供各方面的支援服務。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素，並幫助兒童在尊重他們權利及尊嚴的社會裡充分展現他們的潛能。

協會於50個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球21個國家及地區設立捐助辦事處。香港捐助辦事處於2009年7月成立，然而培幼會與香港的淵源可追溯至50年代，培幼會曾在這裡設立援助辦事處近15年。當時名為「Foster Parents Plan」的培幼會曾幫助近12,000名兒童及其家人，而大部分為來自中國大陸及鄰近地區的新移民。
有關國際培幼會、其活動及公眾捐助方法，請瀏覽www.plan.org.hk。

關於SUGARMAN 
時裝品牌SUGARMAN*成立於2006年，現於香港開設了八間分店。品牌主力於發展街頭服裝文化，致力為新生代提供獨特且有品味的休閒服裝。而童年是每個人最愉快的時期，因此，SUGARMAN* 致力為客人和他們的小孩子留下最美的童年時刻，並於品牌成立的第二年，推出童裝系列。品牌的大部分服裝，均以「親子裝」推出市場。產品亦秉承公司使命，使用高品質、舒適的物料，加上獨特的設計，令「親子裝」一推出便深受各父母的愛戴，是公司不可缺少的產品。

發稿：Plan國際培幼會  　　 代行：一口田有限公司
電話：3583 3100 　           傳真：3583 1331　　　　電郵：info@seedland.hk

有關傳媒查詢，請聯絡Mr. Robin Tang（3583 3233或 robin@seedland.hk ）、Miss Heidi Lam（3583 3310或 heidi@seedland.hk ），或電郵 plan@seedland.hk。
有關Plan國際培幼會的查詢，可致電Ms. Wendy Tsui（3405 5316）。

For Immediate Release                             　　             　             　　　15th March 2014

Plan Ambassadors take first steps for “Walk for Children” 2014
Counting down to 12 days before the Carnival event officially kicks-off at West Kowloon Waterfront Promenade!

Photos: http://www.seedland.hk/press/plan/2014/9/
Press release: http://www.seedland.hk/press/plan/2014/9/Plan_WFC_Event_E_final.doc

The “Walk for Children” 2014 fundraising campaign organised by Plan International, aimed at raising funds for underprivileged children in Ningxia Hui Autonomous Region, is finally entering the countdown stage, with only 12 days remaining before the event. It is believed that our Plan Ambassadors and participants are already feeling excited and getting prepared for the meaningful event. For those who have yet to sign up, now is the time to seize this golden opportunity as Plan has, for the first time ever, extended the enrolment deadline to April 25 the last Friday before the event starts, to encourage as many people as possible to register for what promises to be a fun-filled as well as thought-provoking event.

As well as the Walk itself, which will take place at the West Kowloon Waterfront Promenade on Sunday April 27, there will be a combination of experiential activities and entertainment to round out the programme. In a departure from previous years, the Walk will give participants the opportunity of experiencing something of the conditions that the children in Ningxia face on a daily basis.

A large cargo container will be converted to replicate as much as possible the dimly lit and poorly equipped classrooms that are the norm for children in rural areas. Parents and teachers are welcome to accompany the children into the container, and to help them write a special wish on cards – using the stubby type of pencils that their Ningxia counterparts would usually have.

Roads in Ningxia can be both rough and mountainous for the children having to walk to school, a far cry from the smooth roads and highways that Hong Kong children are used to – they can try the rough pebbled road and the slope, specially designed and built by Leighton-Gammon Joint Venture for the Walk, to experience conditions a million miles from their own reality.

In addition to these challenges, rural children are expected to help with household chores and the older children often have to look after their younger siblings. Walk participants will be able to replicate these chores by trying to carry buckets of water, or a dummy weighing about 5 kilos, to see how they might cope in similar circumstances.

Participating in these activities will help bring home to everyone the kinds of conditions their donations and support will help to change for the better, giving hope of a better start in life to the children of Ningxia.

Popular fashion icon SUGARMAN is again providing a specially-designed, limited edition T-Shirt for all participants to wear on the day. These have become something of a collector's item since the company began supporting the Walk.

Plan Ambassadors will also be out in force on the day. Among those putting their best foot forward will be Mr Alex Fong, Miss Stephy Tang, Ms Cindy Au, and famed film director and Plan ex-beneficiary Mr Alfred Cheng. Plan “Because I am a Girl” Ambassadors Ms Cindy Yeung, Chairperson of Emperor Watch & Jewellery, Mrs Christine Liao, JP, Arts Educator (Ballet), Ms Christine Ma-Lau, founder and principal of JEMS Learning House, and noted athlete Miss Lisa Cheng will also be joining the Walk, together with family members and students.

The “Walk for Children 2014” is poised to write a new chapter as a lively and informative event that will also include entertainment such as face painting, performance by clowns and balloon making, with different booths for activities and charity sales rounding out the carnival with a cause.

“Walk for Children” 2014 remains now open for enrolment until 3:00pm of 25th April 2014 (Friday). Participants may enjoy this special day with family and friends. Please visit Plan’s website (plan.org.hk) for more details, and register online at https://ssl.comm01.com/plan/html/Donation1.aspx or call 3583 3100 for enrolment and enquiries.

Special thanks to
Walk for Children Gold Sponsor: Leighton-Gammon Joint Venture

About Plan International Walk for Children
Begun in 2012, the Plan International Hong Kong “Walk for Children” is an annual event on the organisation’s calendar. In 2013, entries for the Walk almost tripled. In 2014, the public is invited to give their support to deprived children in Ningxia Region by participating in “Walk for Children” to be held in West Kowloon Waterfront Promenade on 27th April. The minimum donation for participants will be HK$250 for ages 3-11 and HK$350 for ages 12 and above. Everyone is welcome. There will be awards for the overall champion by number of entrants. Please visit Plan’s website (www.plan.org.hk) to enrol online or to download the application form. Please submit the completed form together with cheques for the minimum donation and sponsorship funds. For participants who submit the donation by bank transfer, please fax, email or mail the bank-in slip together with the form to the event organiser at the following address: Seedland International Limited, Unit B, 25th Floor, Gee Chang Hong Centre, 65 Wong Chuk Hang Road, Hong Kong. Enquiries: Tel 3583 3100;  Email: plan@seedland.hk

About Plan International
With 77 years of history and headquartered in the UK, Plan International is one of the world’s leading development organisations focused specifically on children. Plan supports more than 1.5 million children and their families, and indirectly supports a further 9 million people living in sponsored communities. Programmes focus on making real, positive, and lasting improvements to quality of life in the areas of education, health, environment and livelihood, as well as helping children realise their full potential within societies that respect their rights and dignity.

Plan works in 50 developing nations across Africa, Asia and the Americas, and it operates fundraising offices in 21 countries. The Hong Kong fundraising office of Plan International opened in July 2009. However, Plan’s relationship with Hong Kong reaches much farther back, to the 1950s, when it operated a field office in the territory for some 15 years. During that time, and under the name “Foster Parents Plan”, it helped nearly 12,000 children and their families, mostly new migrants from the Mainland and around the region. More information on Plan International Hong Kong, including details on how to make a difference, can be found at www.plan.org.hk.

About SUGARMAN
SUGARMAN* is a Hong Kong fashion brand which was established in 2006 with 8 retail shops. The brand focuses on street fashion and aims at providing a series of unique and fashionable casual wear to the young generation. Understanding that childhood is the most joyful period of time for everyone, SUGARMAN launched its kids’ collection one year after its establishment, intending to bring the best moments of childhood for customers and children. Most SUGARMAN products are launched as a “Family Collection”, which is most welcomed by parents and children. With its high quality, comfortable materials and unique designs, SUGARMAN is the brand that you cannot miss.

Released by: Seedland International Limited
On behalf of Plan International Hong Kong

Media enquiries:
Tel: 3583 3100     Fax: 3583 1331     E-mail: plan@seedland.hk
Contact persons: Miss Heidi Lam (3583-3310) or Mr. Robin Tang (3583-3233)
Contact person of Plan International Hong Kong: Ms Wendy Tsui, Director, Marketing & Communications (3405 5316)

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