新聞稿（即時發佈）                     　                              　　2013年1月7日

Plan x SUGARMAN限量版T-shirt
全力支持國際培幼會x 海洋公園「培您童行」步行籌款2013　

Photos: http://www.seedland.hk/press/plan/2013/3/
Press release: http://www.seedland.hk/press/plan/2013/3/PLAN_2013_T-shirt_Chi.doc

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國際培幼會於2012年成功舉辦首屆「培您童行」步行籌款，活動在一片熱鬧的歡笑聲中圓滿落幕，為培幼會成立七十五周年的大日子錦上添花。今年國際培幼會決定再接再厲，於2013年3月17日（星期日）舉辦第二屆「培您童行」步行籌款，並再次得到海洋公園全力支持及協助。著名時裝創作品牌SUGARMAN特別設計了一款Plan x SUGARMAN限量版T-shirt，贈予參加國際培幼會「培您童行」步行籌款之愛心人士！特別版T-shirt上不但印有SUGARMAN標誌性的黃色小鴨，還有其他可愛小動物於步行徑上，呼籲大眾齊參與活動。設計色彩繽紛，非常精美，別具收藏價值。

國際培幼會與海洋公園再次攜手舉行大型公開籌款活動「培您童行」，歡迎所有公眾人士參與。活動籌得之善款將支持培幼會於中國雲南省金平縣的教育項目，興建三所幼兒學校，並添置教學器材及安裝熱水設備，令每年超過300名兒童可接受學前教育及享用安全飲用食水；另外，為提高師資質素，培幼會每年將為30名教師提供為期三個月的全職育兒發展培訓。培幼會希望公眾積極參與步行籌款，藉此項目改善鄉郊地區幼童的教育，幫助他們打破貧窮的循環。

「培您童行」步行籌款將由海洋公園全新正門──海洋廣場出發，途經園內多個景點，包括海洋奇觀、夢幻水都人工湖、香港賽馬會四川奇珍館、香港老大街、冰極天地、動感天地及熱帶雨林天地等多個最新推出的景點，並以威威劇場為終點站。

為鼓勵更多團隊參與活動，隊員人數達30名或以上的團隊將獲嘉許，擁有最多隊員的團隊可奪得「最踴躍參與團隊獎」。活動亦另設「最優秀造型獎」，歡迎團隊發揮創意，設計以「兒童」或「海洋」為主題的服飾，為當日活動增添不少色彩。

國際培幼會「培您童行」步行籌款由即日起至2013年2月20日接受公眾報名，活動的最低籌款額已包含當日海洋公園入場門券，參加者可於活動結束後於公園內盡情遊玩，歡度愉快又別具意義的一天！有興趣人士歡迎登入「培您童行」網站https://ssl.comm01.com/plan/了解詳情或致電3583 3100報名查詢。

關於Plan國際培幼會「培您童行」步行籌款
國際培幼會將於2013年3月17日舉辦「培您童行」步行籌款，誠邀公眾人士及團體身體力行，為中國雲南省金平縣的孩子出一分力。3歲至11歲兒童之最低籌款額為$350、12歲或以上人士之最低籌款額為$450，歡迎廣大市民踴躍參加。活動的最低籌款額已包括當日海洋公園入場門券。活動設有「最踴躍參與團隊獎」，隊員數目最多的團隊會獲頒冠軍獎狀，另設3名「最優秀造型獎」，歡迎團隊自行設計以「海洋」或「兒童」為主題的服飾，為當日活動加添歡樂元素。有興趣的善心人士，歡迎登入「培您童行」網站https://ssl.comm01.com/plan/作網上登記，或下載並填妥報名表格，連同提交最低籌款額或以上的贊助金額之收據或支票，寄回活動籌辦單位：黃竹坑道65號志昌行中心25樓B室一口田有限公司收。查詢熱線：3583 3100；電郵：plan@seedland.hk。

關於Plan國際培幼會
國際培幼會於1937年成立，是全球其中一個規模最大的國際兒童慈善機構。協會總部設於英國，為世界各地超過一百五十萬名有需要的兒童及其家庭提供援助，並為約九百萬名居於協會工作地區的人士提供各方面的支援服務。協會於五十個發展中國家進行兒童發展計劃，服務遍及非洲、亞洲及美洲，並在全球二十一個國家及地區設立捐助辦事處。計劃主要集中在兒童的教育、健康、生活環境、生計及建立關係方面，希望能長遠地改善孩子們的生活質素。

關於SUGARMAN
時裝品牌SUGARMAN* 成立於2006年，現於香港開設了八間分店。品牌主力於發展街頭服裝文化，致力為新生代提供獨特且有品味的休閒服裝。而童年是每個人最愉快的時期，因此，SUGARMAN* 致力為客人和他們的小孩子留下最美的童年時刻，並於品牌成立的第二年，推出童裝系列。品牌的大部份服裝，均以“親子裝”推出市場。產品亦秉承公司使命，高品質、舒適的物料，加上獨特的設計，令“親子裝”一推出，便深受各父母的愛戴，是公司不可缺少的產品。

關於海洋公園

海洋公園是香港本土獨特的主題公園，持續營造家庭歡樂和美好回憶。自1977年1月作為非營利機構開業以來，海洋公園經多年發展，現已成為世界級觀光景點，緊密連結大自然和旅客，並以動物保育、研究及積極建立社區關係著名。海洋公園開業至今已有超過一億一千萬名旅客觀光，老少咸宜，一直致力提供具有教育和保育性質的綜合娛樂體驗。海洋公園入場門票及商品店指定精品之部份收益持續撥捐給香港海洋公園保育基金以支持動物保育工作。

發稿：Plan國際培幼會 　　 代行：一口田有限公司
電話：3583 3100 　 傳真：3583 1331　
電郵：plan@seedland.hk
如欲查詢詳情或安排專訪，歡迎致電9534 0813與Miss Helena Hui或9450 9757與Miss Adrienne Wong聯絡。
有關Plan國際培幼會的查詢，歡迎致電3405 5316與Miss Wendy Tsui聯絡。

Press Release (For Immediate release)                           　 　7th January 2013

Limited edition T-shirt by local brand SUGARMAN supports
Plan International’s “Walk for Children 2013”

Photos: http://www.seedland.hk/press/plan/2013/3/
Press release: http://www.seedland.hk/press/plan/2013/3/PLAN_2013_T-shirt_Eng.doc

To download the pictures: Click the picture you would like to download to enlarge it. Right click the enlarged picture and choose "save as" to download the picture.

Following the success of the inaugural Plan International “Walk for Children” in 2012 organised by Plan International Hong Kong, the NGO is once again joining hands with Ocean Park to present the second “Walk for Children” on Sunday, 17th March, 2013. Popular fashion icon SUGARMAN is supporting the event by designing and producing a limited edition T-shirt featuring its signature yellow duck and colourful animals along the Walkathon trail. This unique and stylish T-shirt is to be given as a souvenir to all the zealous participants of the Plan Hong Kong “Walk for Children” !

The public fundraiser aims to support Plan’s education programme in JinPing County, Yunnan Province, Southwest China. This project will improve accessibility to and quality of early childhood education services by building 3 pre-schools, including provision of classroom facilities and water heating devices which will benefit more than 300 students per year; the funds raised from the Walk will also be used to provide a 3-month full time childhood care training to 30 teachers each year.

A different route has been chosen for the 2013 Walk – participants will start at the new entry plaza of Ocean Park – Ocean Square, and walk through various new attractions launched recently such as the Grand Aquarium, Aqua City Lagoon, HKJC Sichuan Treasures, Old Hong Kong, Polar Adventure, Thrill Mountain and The Rainforest… with Whiskers Theatre being the ultimate destination.

To encourage corporate participation, teams composed of 30 or more members will receive recognition; they can also bid to win the Highest Participation Team Award for the team composed of the most members, as well as the Best Dressed Awards.  For the latter, participants are encouraged to design their outfits on a “kids” or “ocean” related theme to compete for the prizes.

“Walk for Children” 2013 is now open for enrolment and the deadline is 20th February, 2013. Included in the minimum donation is a ticket to Ocean Park, letting participants to enjoy the park’s attractions with family and friends for the rest of the day, following completion of the Walk. Please visit the “Walk for Children”website https://ssl.comm01.com/plan/ for more details or call 3583 3100 for enrolment and enquiries.

About Plan International Walk for Children
The public is invited to give their support to deprived children in JinPing County, Yunnan Province, Southwest China by participating in the Plan International Hong Kong “Walk for Children” to be held in Hong Kong on 17th March, 2013. The minimum donation for participants will be HK$350 for age 3-11 and HK$450 for age 12 or above. Included in the minimum donation is an all-day admission ticket to Ocean Park, following completion of the Walk. All people are welcome. There will be awards for the overall Champion by number of entrants. Participants are also encouraged to design their outfits with "ocean" or "kids" related themes. The top three outstanding and creative teams will be awarded the Best Dressed Awards. Please visit the website of “Walk for Children” https://ssl.comm01.com/plan/ to submit an online enrolment or to download the application form. Please submit the completed form together with cheques for the minimum donation and/or additional sponsorship funds. For participants who submit the donation by bank transfer, please fax, email or mail the bank-in slip together with the form to the event organiser at the address below: Seedland International Limited, Unit B, 25th Floor, Gee Chang Hong Centre, 65 Wong Chuk Hang Road, Hong Kong. Enquiries: 3583 3100; Email: plan@seedland.hk.

About Plan International
Established in 1937, Plan International is one of the world’s leading development organisations, specifically focused on children. Headquartered in the UK, Plan supports more than 1.5 million children and their families and indirectly supports a further 9 million people who live in communities that are working with Plan. Plan works in 50 developing countries across Africa, Asia and the Americas, supported by fundraising offices in 21 countries. The organisation’s programmes concentrate on making real, positive and lasting improvements to quality of life in the areas of education, health, environment and livelihood, and on helping children to realise their full potential in societies that respect their rights and dignity.

About SUGARMAN
SUGARMAN* is a Hong Kong fashion brand which established since 2006 with 8 retail shops. The brand focuses on street fashion, aims at providing a series of unique and fashionable causal wear to the young generation. Understanding childhood being the most joyful period of time for everyone, SUGARMAN has launched kid collection one year after its establishment, intended to bring the best moment at childhood for customers and children. Most of the SUGARMAN products are launched as “Family Collection”, which is most welcomed by the parents and the kid. With it’s high quality, comfortable materials, and unique designs. SUGARMAN is the brand that you cannot miss.

About Ocean Park
Ocean Park is Hong Kong’s unique home grown theme park with a heritage of delivering family fun and fond memories. Since its opening in January 1977 as a non-profit organisation, Ocean Park has developed itself to be a world-class attraction connecting people with nature, recognised for its animal husbandry, research and relationship with the community. Over 110 million people have visited Hong Kong's premier park since its inception, and Ocean Park has remained committed to offering adults and children experiences that blend entertainment with education and conservation. Part of the proceeds from Ocean Park admission tickets and some retail items will go to Ocean Park Conservation Foundation, Hong Kong to support its wildlife conservation projects.

Released by: Seedland International Limited
On behalf of Plan International Hong Kong
Media enquiries:
Tel: 3583 3100 Fax: 3583 1331 E-mail: plan@seedland.hk
Contact persons: Miss Helena Hui (9534-0813) or Miss Adrienne Wong (9450 9757)
Contact person of Plan International Hong Kong: Ms Wendy Tsui (3405 5316)