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新聞稿 2019年1月10日
致總編輯／港聞版編輯／副刊版編輯／教育版編輯／親子版編輯
誠邀全港中小學生參加Pacific Coffee「彩繪杯大募集」設計比賽
為慈善機構「陳校長免費補習天地」籌款 實現「教育平等」的精神
Online version: http://www.public.seedland.hk/press/PC/1901-1/
Press release and Photos: Click Here (OneDrive) or Download (Zip)
由Pacific Coffee及一口田慈善教育基金主辦、香港書展全力支持，以及為慈善機構「陳校長免費補習天地」籌款的Pacific Coffee「彩繪杯大募集」（Paint it! The Coffee Cup Art!）正式啟動，以「未來香港」（The Future Hong Kong）為題，鼓勵兒童及青少年運用創作力及想像力，把他們心目中的未來香港展現在咖啡杯上並參加比賽。為隆重其事，大會特別邀請到Pacific Coffee Company Limited香港及海外首席執行官Mr. Jonathan Somerville、香港貿發局創作部副主管錢慧珊小姐、陳校長免費補習天地創辦人陳葒校長、藝術家b.wing小姐及多媒體藝術家葉蘊儀小姐擔任評判，選出小學組、中學組及最佳創意獎得獎者。小學組及中學組冠軍除了可獲現金獎之外，其得奬作品將用作標準裝（Tall）及大杯裝（Grande）限量版彩繪紙杯的設計，在2019年7月期間，每售出一杯用限量版彩繪紙杯承載的標準裝（Tall）及大杯裝（Grande）蒸餾咖啡，Pacific Coffee將會捐出 $1予受惠機構「陳校長免費補習天地」，幫助更多基層學童獲取學習上的支援。而於8月，全線的Pacific Coffee亦會設置捐款箱，為「陳校長免費補習天地」籌募善款。
陳葒校長 葉蘊儀小姐
b.wing小姐 Mr. Jonathan Somerville 錢慧珊小姐
「陳校長免費補習天地」於2011年由陳葒校長創立，為有經濟困難的弱勢學童免費提供一對一補習服務及學習支援。創辦人陳葒校長原為直資中學校長，卻有感現時的教育制度未能為弱勢兒童及青少年提供公平接受教育的機會，遂於2009年放棄高薪厚職，辭去校長一職並創辦「陳校長免費補習天地」，招募義師，免費為弱勢學童提供一對一補習服務及學習支援，至今已有超過12,000多名學生獲成功配對。2013年，陳校長為基層兒童增設免費學前教育及才藝訓練班，以實現「教育平等」的理念，參加人數達6,000人次。陳校長堅持「有教無類」的信念，致力改善當前的教育風氣，2017年獲香港教育大學頒授榮譽院士銜，以表彰他多年的貢獻。
Pacific Coffee「彩繪杯大募集」素以推動及提升本地的創意文化為宗旨，本屆特別為「陳校長免費補習天地」籌款，進一步支持兒童及青少年教育工作。有興趣參加人士可於2019年1月7日至2月21日內，到任何香港Pacific Coffee分店（所有辦公室分店、珀麗灣、梅窩碼頭、愉景灣廣場、愉景灣碼頭、香港國際機場及亞洲國際博覽館分店除外）向職員索取標準裝（Tall）紙杯或大杯裝（Grande）紙杯，或通過所屬學校／機構向大會索取紙杯。參加者需於2019年2月21日或以前到任何香港Pacific Coffee分店（所有辦公室分店、珀麗灣、梅窩碼頭、愉景灣廣場、愉景灣碼頭、香港國際機場及亞洲國際博覽館分店除外）或通過所屬學校／機構提交作品。評判將會根據以下項目評分：切合主題、色彩使用、技巧、綜合美觀，並選出優秀作品。小學組、中學組每個組別冠、亞、季軍各1名，並於兩個組別中選出共30名最佳創意獎，並於本年7月舉行的香港書展中舉行頒獎典禮。每個組別之冠軍可獲獎學金港幣3,000元，亞軍可獲港幣2,000元，季軍可獲港幣1,000元，最佳創意獎可獲香港書展通行證一張及Pacific Coffee 港幣100元禮蜜卡一張，小學組及中學組冠軍作品將分別獲大量製作成標準裝（Tall）紙杯及大杯裝（Grande）紙杯，於2019年7月期間於香港全線Pacific Coffee分店使用。
比賽詳情請參閱：http://www.pacificcoffee.com/chi/news/Cupart.html
發稿：Pacific Coffee／一口田慈善教育基金／陳校長免費補習天地
代行：一口田有限公司
電話：3583 3100 傳真：3583 1331 電郵： info@seedland.hk
如欲查詢詳情、索取照片或安排專訪，歡迎聯絡：
Ms Helena Hui 電話：9534 0813 電郵：helena@seedland.hk
Ms Anne Fung 電話：6698 2252 電郵：anne@seedland.hk
Press Release (Immediate Release) 10th January 2019
Call for action – participate in the “Paint it! The Coffee Cup Art!” and support Principal Chan Free Tutorial World for the charitable cause of providing a fair chance of learning for all
Online version: http://www.public.seedland.hk/press/PC/1901-1/
Press release and Photos: Click Here (OneDrive) or Download (Zip)
“Paint it! The Coffee Cup Art!” campaign, organized by Pacific Coffee and Seedland Educational Charitable Foundation and fully supported by Hong Kong Book Fair, aims to cultivate creativity among the young and raise fund for Principal Chan Free Tutorial World. Children and teenagers are cordially invited to participate in the competition by painting in the theme of “The Future Hong Kong” on paper cups. The winning entries will be selected by a judging panel, consisting of Mr. Jonathan Somerville, Chief Executive Officer, Pacific Coffee Company Limited (Hong Kong & Overseas), Ms Dury Chin, Deputy Head of Creative, Hong Kong Trade Development Council, Mr. Chan Hung, Founder of Principal Chan Free Tutorial World, and artists Ms b.wing and Ms Gloria Yip. Champion from the Primary School Category and Secondary School Category will be awarded with scholarships and the winning artworks will be used on tall-size and grande-size paper cups respectively. With each tall-size or grande-size cup of coffee sold during July 2019, Pacific Coffee will donate $1 to the beneficiary to support its charitable cause of providing a fair chance of learning for all. In August 2019, donation boxes will be available at Pacific Coffee outlets to collect cash donation for Principal Chan Free Tutorial World.
Principal Chan Hung Ms Gloria Yip
Ms b.wing Mr. Jonathan Somerville Ms Dury Chin
Principal Chan Free Tutorial World was founded by Principal Chan in 2011 with the aim of providing underprivileged students with one-on-one tutorials and educational guidance for free. Driven by his insights into providing support for underprivileged children so as to enhance their competitiveness in furthering their studies, he quitted his job as the principal of a DSS secondary school in 2009 and established “Principal Chan Free Tutorial World”. With the support of many generous people in the society who have committed their time and effort as volunteer teachers, more than 12,000 students have been matched to receive free one-on-one tutorial services. In 2013, Principal Chan launched free pre-school and extracurricular programmes, which have served more than 6,000 underprivileged students so far. In 2017, Principal Chan was awarded Honorary Fellowship by the Hong Kong University of Education in recognition of his achievements and devotion.
To participate in “Paint it! The Coffee Cup Art!” campaign, please collect paper cups at Hong Kong Pacific Coffee outlets (except coffeehouses located at office buildings, Park Island, Mui Wo Pier, Discovery Bay Plaza, Discovery Bay Pier, Hong Kong International Airport and Asia World-Expo) or via participating schools/organizations from 7th January to 21st February 2019. Entrants must submit their artwork on or before 21st February 2019 via the above-mentioned channels. Judging criteria include: alignment with theme, colour application, skills and overall impression. Three artworks from each category and a total of 30 “Creativity Awards” – will be selected as winning artworks and the award presentation ceremony will be held during the Hong Kong Book Fair in July 2019. The champion, first runner-up and second runner-up from each category will be awarded with scholarships of HKD3,000, HKD2,000 and HKD1,000 respectively. Creativity Award winners will receive a Hong Kong Book Fair Super Pass and a Pacific Coffee HKD100 gift card. Champion artworks from the Primary School Category and Secondary Category will be used on tall-size and grande-size paper cup respectively in July 2019.
For more information, please refer to: http://www.pacificcoffee.com/eng/news/Cupart.html
On behalf of: Pacific Coffee / Seedland Educational Charitable Foundation / Principal Chan Free Tutorial World
Released by: Seedland International Limited
Tel.：3583 3100 Fax：3583 1331 E-mail ： info@seedland.hk
For further details, or request for photos or interview, please contact:
Ms Helena Hui Tel.：9534 0813 E-mail：helena@seedland.hk
Ms Anne Fung Tel.：6698 2252 E-mail：anne@seedland.hk